TLDR: In the new Safari browser, artificial intelligence (AI) works for the interests of users for the first time. "Intelligent Tracking Prevention" opposes surveillance marketing and deletes all third-party cookies after 30 days. The use of the powerful technology is a right, but probably inconsequential step. After all, the example of spam emails shows that there is no herb in the arms race against the misuse of ad tech. Like any technical tool, AI will be used first by one side and then by the other. The only way out - a consistent exclusion of all spam business models based on mass delivery of unwanted advertising. But how realistic is that?
Here is everything about our forecast on one slide