CEO echo (DAX) for April 2023

CEO Echo companion

Fully automatic public evaluation. Individual evaluation: contact@companion.de

CEO echo in April 2023: 13% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 13% fewer CEO mentions than the average for recent months. Overall, 44% of CEO Echo was generated by online editorial content, while social media accounted for 56%. Overall, CEO Echo content activated its readers 71% less in April than previously.
31% of mentions of all DAX/MDAX CEOs took place in the context of financial news. By contrast, 69% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with similar amounts of positive and negative tone.

Footprint: Dr. Mathias Döpfner (Springer) dominates 48% of total CEO echo

What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In April, Dr. Mathias Döpfner (Springer) received the most media attention. He had a Share of Voice of 48% and thus the largest footprint of all board members. In second and third place this month were Guillaume Faury (Airbus) with 5% and Ola Källenius (Daimler AG) with 4% share of all mentions. 95% of Döpfner's echoes did not take place in a financial context and were thus more suitable than average for setting topics and content. 17% of the Springer CEO's echo came from editorial media, 83% from social media. Content that mentioned Döpfner generated 13 interactions per mention. This corresponds to very strong reader activation (9th place among all CEOs). In total, the content mentions of Dr. Mathias Döpfner showed a very strong coloring with a tonality that was more often negative than positive. A corresponding image effect can be assumed.

Communication Excellence: BMW sets content best in editorial departments with Oliver Zipse

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in doing this with the Communication Excellence ranking.
Oliver Zipse (BMW) was ranked first in April. Before the paywall, 66% of his digital echo had a content context beyond business figures. His content showed 30 interactions per mention, which equates to very strong reader activation. In addition, the texts had a very strong tonality with more positive than negative colorations. As a result, the response to BMW's boss scores 2.1 points. Carsten Spohr (Lufthansa) follows in second and third place in Communication Excellence with 1.9 points and Ola Källenius (Daimler AG) with 1.7 points.

Social Excellence: Christoph Husmann (Encavis) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional coloring.
Last month, Christoph Husmann (Encavis) leads the ranking with 1.9 points. The Encavis CEO's response was 91% "social," his reader activation very weak with 0 responses to a mention; the tone of his mentions was 90% positive. He was thus ahead of runner-up Ola Källenius (Daimler AG) with 1.6 points and Dr. Mathias Döpfner (Springer) in third place with 1.3 points.

Responsibility Excellence: Ola Källenius (Daimler AG) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
In April, Ola Källenius (Daimler AG) saluted us from first place in the responsibility ranking. The Daimler AG CEO's response was 42% related to social responsibility topics. Here, his reader activation was 26, which corresponds to a very strong interaction level. Tonality was strong, with similar amounts of positive and negative sentiment. Overall, Källenius' Responsibility Index thus scored 2.8 points. Christian Klein (SAP) followed in second place with 1.6 points, and Gunnar Groebler (Salzgitter) in third place with 1.5 points.

Investor Excellence: Bert Habets (ProSiebenSat1 Media) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
In April, the .companion key figure bot identified ProSiebenSat1 Media as the top communicator for investors: CEO Bert Habets scored the best with 5.0. 83% of his mentions were related to the financial environment. That's 1.3 times the average. His reader activation was very strong at 34.3, and the tone was very strong, with significantly more negative sentiment than positive. He is followed in second and third place by Rolf Eberhard Buch (Vonovia) with 2.3 and Dietmar Siemssen (Gerresheimer) with 2.0 points.

 

 

 

Source and method information:
Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO in the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on his or her performance in three equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) the proportion of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of business and financial content.
(3) Communication Excellence includes all mentions not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments).