Key figure bot: The CEO echo in February 2020 - automatically interpreted

CEO Echo companion

The digital media response to all DAX and MDAX managers - here is the public ranking.

About the CEO Echo

.companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media response to all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall). Analysis and interpretation of the data is handled by an in-house key figure bot, which processes the data monthly and generates this text fully automatically. The key figure bot also generates individual evaluations on request.

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CEO echo in February 2020: 39% fewer mentions of DAX and MDAX managers

In February, the .companion metrics bot found 39% fewer CEO mentions than the average for recent months. Overall, 74% of CEO Echo was generated by online editorial content, while social media accounted for 26%. Overall, CEO Echo content activated its readers 27% less in February than previously.
Of the mentions of all DAX/MDAX CEOs, 64% took place in the context of financial news. In contrast, 36% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a rather average coloring, with similar amounts of positive and negative tone.

Footprint: Joe Kaeser (Siemens) dominates 16% of total CEO echo

What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In February, Joe Kaeser (Siemens) received the most media attention. He had a Share of Voice of 16% and thus the largest footprint of all board members. In second and third place this month were Ola Källenius (Daimler) with 12% and Olaf Koch (Metro) with 7% share of all mentions. Kaeser's echo was 31% not in the financial context and was thus suitable on average for setting topics and content. 63% of the Siemens CEO's echo came from editorial media, 37% from social media. Content that mentioned Kaeser generated 8 interactions per mention. This corresponds to strong reader activation (8th place among all CEOs). In total, the content mentions of Joe Kaeser showed a strong coloring with a tonality that was clearly more often negative than positive. A corresponding image effect can be assumed.

Communication Excellence: Springer sets content best in editorial departments with Dr. Mathias Döpfner

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.

Last month, Dr. Mathias Döpfner (Springer) came in first place. Before the paywall, 86% of his digital echo had a content context beyond business figures. His content showed 107 interactions per mention, representing very strong reader activation. In addition, the texts had a strong tonality with significantly more negative than positive colorations. As a result, the response to Springer's boss scored 4.0 points. In second and third place in Communication Excellence come Matthias Zachert (Lanxess) with 1.6 points and Ralph Dommermuth (United Internet) with 1.5 points.

Social Excellence: Dr. Mathias Döpfner (Springer) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.

In February, Dr. Mathias Döpfner (Springer) leads the ranking with 4.6 points. Dr. Mathias Döpfner 's response was 70% "social," his reader activation very strong with 111 reactions to one mention; the emotional coloring of his mentions was 4% positive. He was thus well ahead of runner-up Klaus Rosenfeld (Schaeffler) with 1.9 points and Gordon Riske (Kion) in third place with 1.4 points.

Responsibility Excellence: Martin Brudermüller (BASF) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.

Last month, Martin Brudermüller (BASF) came in first in the responsibility ranking. The BASF CEO's response was 38% related to social responsibility topics. Here, his reader activation was 2, which corresponds to a weak interaction level. The tonality was strong, with significantly more positive than negative sentiments. Overall, Brudermüller's Responsibility Index thus scored 2.6 points. Johannes Teyssen (E.ON) followed in second place with 2.4 points, and Rolf Buch (Vonovia) in third place with 2.1 points.

Investor Excellence: Olaf Koch (Metro) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

As the top communicator for investors, the .companion metrics bot determined Metro in February: CEO Olaf Koch scored the best with 3.5. 68% of his mentions were related to the financial environment, which is 1.1 times the average. His reader activation was very strong at 22.9, and the tone was rather average, with significantly more negative sentiment than positive. He is followed in second and third place by Rice Powell (Fresenius Medical Care) with 2.6 and Stephan Sturm (Fresenius) with 2.5 points.