About the CEO Echo
.companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media response to all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall).
Analysis and interpretation of the data is handled by an in-house key figure bot, which processes the data monthly and generates this text fully automatically. The key figure bot also generates individual evaluations on request.
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CEO echo in February 2021: 14% more mentions of DAX and MDAX managers
In February, the .companion metrics bot found 14% more CEO mentions than the average of recent months. Overall, 69% of CEO Echo was generated by online editorial content, while social media accounted for 31%. Overall, CEO Echo content activated its readers 68% less in February than previously.
61% of mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 39% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a rather average coloring, with similar amounts of positive and negative tone.
Footprint: Herbert Diess (Volkswagen) dominates 17% of total CEO echo
What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In February, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 17% and thus the largest footprint of all board members. In second and third place this month were Ola Källenius (Daimler AG) with 10% and Manfred Knof (Commerzbank) with 7% share of all mentions. Diess' echo was 77% not in the financial context and was thus more suitable than average for setting topics and content. 31% of the Volkswagen CEO's echo came from editorial media, 69% from social media. Content that mentioned Diess generated 10 interactions per mention. This equates to strong reader activation (12th among all CEOs). Overall, the content mentions of Herbert Diess showed a rather average coloring with a tonality that was more often negative than positive. A corresponding image effect can be assumed.
Communication Excellence: Springer sets content best in editorial departments with Dr. Mathias Döpfner
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.
Last month, Dr. Mathias Döpfner (Springer) was in first place. Before the paywall, 54% of his digital echo had a content context beyond business figures. His content showed 133 interactions per mention, representing very strong reader activation. In addition, the texts had a strong tonality with significantly more negative than positive colorations. As a result, the response to Springer's boss scored 3.2 points. In second and third place in Communication Excellence come Tim Höttges (Telekom) with 1.5 points and Frank Appel (DPDHL) with 1.5 points.
Social Excellence: Frank Appel (DPDHL) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.
In February, Frank Appel (DPDHL) leads the rankings with 3.0 points. Frank Appel 's response was 44% "social", his reader activation very strong with 19 reactions to a mention; the emotional coloring of his mentions was 12% positive. He was thus well ahead of runner-up Tim Höttges (Telekom) with 1.6 points and Christian Klein (SAP) in third place with 1.3 points.
Responsibility Excellence: Steve Angel (Linde plc) with best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
Steve Angel (Linde plc) saluted us from first place in last month's responsibility ranking. 51% of the response from the Linde plc CEO related to social responsibility topics. Here, his reader activation was 5, which is a rather average level of interaction. The tone was very strong, with significantly more positive than negative sentiments. Overall, Angel's Responsibility Index thus scored 3.0 points. Dr. Mathias Döpfner (Springer) followed in second place with 2.1 points, and Werner Baumann (Bayer) in third place with 2.1 points.
Investor Excellence: Steve Angel (Linde plc) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence. In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
As the top communicator for investors, the .companion metrics bot determined Linde plc in February: CEO Steve Angel scored the best with 4.0. 96% of his mentions were related to the financial environment. That's 1.4 times the average. His reader activation was very strong at 14.2, and the tone was very strong, with significantly more positive sentiment than negative. He is followed in second and third place by Nikolai Setzer (Continental) with 2.5 and Christian Sewing (Deutsche Bank) with 2.2 points.