Key figure bot: The CEO echo in February 2019 - automatically interpreted

CEO Echo companion

The digital presence of DAX/MDAX managers - here the public ranking.

About the CEO Echo

The strategy and data consultancy .companion, which specializes in evaluating and organizing digital marketing, continuously examines the digital media response to all DAX and MDAX CEOs. Measurements are made using the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is publicly accessible worldwide on websites, in forums and in social media. The data is analyzed and interpreted by an in-house metrics bot, which generates texts and content fully automatically from key figures.

The CEO-Echo is published monthly and can be subscribed with the companion newsletter Datafy here free of charge. Companies can have their own CEO included in the ranking and order a non-public evaluation for their own CEO-Echo. Please contact us for this purpose.

Order your individual evaluation here!CEO footprint: Dieter Zetsche (Daimler) with the largest share of total CEO echo

What share of the digital opinion market does a CEO or board chair occupy, voluntarily or involuntarily? The CEO footprint answers this question. It shows the share of a CEO in all mentions of DAX/MDAX managers.

February 2019

In February, all group CEOs from the DAX and MDAX were mentioned 13% less frequently in the global digital media (global, English- and German-language) than in the previous month. Dieter Zetsche (Daimler) enjoyed the greatest digital attention. His CEO footprint comprises 20% of all mentions of top managers. By comparison, the average footprint of a DAX/MDAX CEO is only two percent. Herbert Diess (Volkswagen) follows in second and third place with 11% and Dr. Markus Braun (Wirecard) with 7%. In February, the mentions of Dieter Zetsche tended to be neutral in color and those of Herbert Diess also tended to be neutral, while those of Dr. Markus Braun were negative.

Echo efficiency: Dr. Markus Braun (Wirecard) has the most efficient media echo in DAX/MDAX

How large is the CEO footprint in relation to the material possibilities that a company can use to position its own boss in the opinion market? Echo Efficiency provides the answer to this question. companion's metrics bot puts the digital mentions of corporate CEOs in relation to the size of the company.

February 2019

According to this criterion, Dr. Markus Braun (Wirecard) is the top performer in February with 473 points. His media response was in the best proportion to the performance of his own company. Dr. Mathias Döpfner (Springer) follows in second place with 73 points, and Björn Gulden (Puma) in third place with 64 points. Dr. Markus Braun 's CEO echo was characterized by above-average mentions in digital media from editorial departments and weak reader activation. The proportion of editorial mentions was well below average for Dr. Mathias Döpfner and above average for Björn Gulden. The mentions of Dr. Mathias Döpfner generated rather average reader activation, those of Björn Gulden strong.

Social Excellence: Christian Sewing (Deutsche Bank) with the most effective social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders (influencers) outside the editorial offices or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and effectively as possible in social media. The Social Excellence Index expresses whether this is successful. The bot uses Talkwalker data to calculate how large the share of social media mentions is and how good they are.
mentions and how well they were able to motivate readers to react.

February 2019

In February, Christian Sewing (Deutsche Bank) had the best Social Excellence Index of all DAX/MDAX CEOs with 89 points. This put him well ahead of Dr. Mathias Döpfner (Springer) with 29 points and Guillaume Faury (Airbus) with 24 points. The response to Christian Sewing was 23% "social," and his reader activation was very strong with 93 reactions to a mention. The echo on Dr. Mathias Döpfner was 93% "social" with a rather average reader activation of 8, the echo on Guillaume Faury took place 29% in social media and generated a very strong reader activation of 20 reactions per mention.

Image impact: CEO echo on Dr. Joachim Wenning (Munich Re) has strongest image impact

Our index for image impact shows how strongly a media echo can affect reputation. The index bot interprets how often positive or negative coloring terms appear in the environment of the CEO mention. The more frequently, the more likely a positive or negative impact on the reputation of the CEO and the company.

February 2019

In February, mentions of Dr. Joachim Wenning (Munich Re) had the greatest potential for image impact. 44% of his digital echo was explicitly opinion-forming and, on balance, positively colored. Ralf W. Dieter (Dürr) follows in second place with an impact potential of 40% emotionally colored mentions and a positive echo. In third place comes Rolf Martin Schmitz (RWE) with 34% explicitly opinion-forming mentions, which on balance were negatively colored.