If you want to learn how content strategy and media strategy can be checked and aligned quickly and neutrally using data, this way. Our Content Marketing Audit combines dashboard and workshop. After 5 days, you get a dashboard that makes ALL digital channels comparable. You go to a strategy workshop with all interpreted 2018 performance data after 3 weeks. A dream? No, lived practice.
What is a content marketing audit?
Perhaps your first project with data-based strategy consulting. We analyze your data, interpret it together and develop meaningful targets for your annual planning. Exclusive methods and technologies provide you with an ideal basis for aligning and optimizing content (topics) and marketing (media). You benefit from complete transparency across all your campaigns, content, ad formats ... and across everything your company and agencies have published in Facebook, Youtube, websites, display, Adwords, etc.
Content marketing services
Audit procedure
One possible outcome of the audit
Here's everything you need to do for a content marketing audit.
- You decide which topics, campaigns and channels you want to have evaluated independently and neutrally based on performance data.
- You give us one-time access to the analytics systems of the selected channels in web, social and advertising (also agency data).
We integrate the data, your dashboard is activated after a few days and we apply our recognition services to identify topics and campaigns. - Three weeks later, you interpret the key results of the data analysis with us in a data learning workshop. In the content marketing dashboard, we look at the performance and efficiency of all the digital content you selected over the last 12 months. You will learn what was published and promoted, how it was received by the target groups, how efficient channels were, whether advertising funds were used or not - and above all: what follows from this for the objectives in 2019.
We look forward to your call or a short message to contact@companion.de.