TLDR: W&V reports on our "work" on a currency for content marketing. Yes, indeed, it exists, the currency is called Content.ONE and it makes communication across all channels comparable. But no, we're not working on it, it's ready now. As of 2017, every company can have every campaign evaluated according to the new standard.
Tests completed - benchmarking can start
After more than 14 months of continuous operation in two companies as well as a broad field test with the evaluation of 24 campaigns from 12 other companies, .companion can launch the first service for the evaluation of any content marketing campaigns in 2017.
w & v reports on the Content.ONE concept in the current issue.
The campaign manager of a Dax corporation reports about his experience with Content.ONE
"The evaluations are very simple and easy to understand. This is absolutely helpful in everyday life, in coordination with the team and other departments. Content.ONE works like a contrast agent. You can immediately see where you stand and what needs to be done."