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CEO echo in May 2022: 56% more mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 56% more CEO mentions than the previous months' average. Overall, 63% of CEO Echo was generated by online editorial content, while social media accounted for 37%. Overall, CEO Echo content activated its readers 47% less in May than previously.
47% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. By contrast, 53% had a content context that was more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with similar amounts of positive and negative tone.
Footprint: Herbert Diess (Volkswagen) dominates 32% of total CEO echo
What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In May, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 32% and thus the largest footprint of all board members. In second and third place this month are Roland Busch (Siemens) with 7% and Carsten Spohr (Lufthansa) with 6% share of all mentions.
73% of Diess's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 46% of the Volkswagen CEO's echo came from editorial media, 54% from social media.
Content that mentioned Diess generated 147 interactions per mention. This corresponds to very strong reader activation (9th place among all CEOs).
Overall, Herbert Diess ' content mentions showed a very strong coloration with a tonality that was more often positive than negative.
A corresponding image effect can be assumed.
Communication Excellence: Infineon sets content best in editorial offices with Reinhard Ploss
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.
In May, Reinhard Ploss (Infineon) was ranked first. Before the paywall, 62% of his digital echo had a content context beyond business figures. His content showed 161 interactions per mention, which corresponds to a very strong reader activation.
In addition, the texts had a very weak tonality with more negative than positive colorations.
As a result, the response to the head of Infineon scores 1.9 points.
Gunnar Groebler (Salzgitter) was ranked second and third in Communication Excellence with 1.8 points, followed by Ola Källenius (Daimler AG) with 1.5 points.
Social Excellence: Herbert Diess (Volkswagen) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.
Last month, Herbert Diess (Volkswagen) leads the ranking with 1.8 points.
Diess ' response was 54% "social", his reader activation rather average with 4 reactions to a mention; the sentiment of his mentions was 16% positive. He was thus ahead of runner-up Dr. Mathias Döpfner (Springer) with 1.5 points and Tim Höttges (Telekom) in third place with 1.5 points.
Responsibility Excellence: Oliver Zipse (BMW) with best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
In May, Oliver Zipse (BMW) saluted us from first place in the Responsibility ranking.
23% of the BMW CEO's response related to social responsibility issues.
Here, his reader activation was 1318, which corresponds to a very strong interaction level. The tone of voice was very strong, with
significantly more positive than negative sentiments. Overall, Zipse's Responsibility Index thus scored 4.6 points. Gunnar Groebler (Salzgitter) followed in second place with 1.4 points, and Markus Steilemann (covestro) in third place with 1.2 points.
Investor Excellence: Dr. Thomas Olemotz (Bechtle AG) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
In May, the .companion metrics bot identified Bechtle AG as the top communicator for investors: CEO Dr. Thomas Olemotz achieved the best score of 1.7. 99% of his mentions were related to the financial environment. That is 1.5 times as many as the average. His reader activation was very strong, at 154.9. The tone was very strong, with
significantly more positive than negative sentiment. He is followed in second and third place by Belén Garijo (Merck) with 1.5 and Reiner Winkler (MTU Aero Engines) with 1.3 points.
Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.