What data reveals: Consumers are least accepting of those ads that use the stalking methods of "performance marketing" the most. More than half of U.S. consumers avoid seeing ads on websites, mobile apps and search engines. The "retargeters" have thus generated even worse acceptance for their own medium than the socia-media watchdogs of Facebook & Co. The US tech researcher Forrester, here the source, surveys almost 100,000 consumers annually.
Conclusion. It is not only in society's interest to stop the anti-democratic practices of surveillance marketing, it should also be in the marketers' own interest. They are harming themselves.
