Social media: Hello mediamix, goodbye illusion.

TLDR: Social Media Demystified.

.companion's presentation on the role of social media in the overall mix was THE top topic at TV Wirkungstag. Take 25 strategic minutes for an unbiased look at the impact potential for advertisers.

Digital marketing strategist? Social media evangelist? Friend of Hannibal Lecter?
.companion partner Willibald Müller picked them all up in Düsseldorf.

His presentation, "Too Many Friends? The New Reality of Communication on the Social Web," addressed the strengths and weaknesses of social media in a pointed and substantive manner.

Key supports were:

1. our Brand Advocate study for the Web Excellence Forum.

2. cookie mortality data from our advertising effectiveness studies.

 

One result: as a response medium, SocMed certainly has potential for advertisers.
How nice to see that here, too:

https://twitter.com/GModenbach/status/588690948244250624

 

If you want to know what comes out when marketing consultants with top expertise, a neutral eye and their own research and tracking data look at the true potential for reach, dialog and response , you should watch this presentation.

Source: Active substance TV