Agile reporting - the key to data-driven communication

A new concept is finding its way into day-to-day business: #AgileReporting. Agile reporting is initially a new, universally adaptable and automatable form of reporting. It supports constantly changing questions and decisions from any stakeholder in marketing and communication departments. It is based on completely standardized KPIs and content tags. The path to agile reporting starts with a simple question. Which decisions should [...]

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