Fluid-Web - The next level of Siemens.com
Speaker: Marcus Stegmiller, Director & Digital Communications - Siemens
05 November 2020 - 3 pm
Our vision: Data will drive the next generation of siemens.com. Creating and maintaining websites is a time-consuming process. At Siemens, we spend an inordinate amount of time and money on this, resulting in significant waste in the process. By modularizing content and using data-driven algorithms for automatic page layout, we can [...]
Keep the Content Flow!' Content and content management for turbulent times
Speaker: Dr. Michael Schmidtke, Head of Content Flow and Digital Channels - Bosch Group
10 September 2020 - 3 pm
Covid is the catalyst for a major innovation push in digital communication. What content, formats, and channels do you use to support an abruptly virtualized work environment? What has proven successful at Bosch? And what processes are used to safely steer the content organization through a multitude of simultaneous and abrupt innovations? And what role does analytics play in this? We look forward [...]