PR-Report features a workshop report from a not unprominent company. It should be of great interest to all those responsible for content marketing and digital media. It comes from one of the most successful departments for digital marketing communication ever - Bosch. This way to the complete article as pdf. The background of a great transformation success Bosch is not just anyone in the content marketing environment. [...]
#Content Marketing
.companion Datafy: blog posts on content marketing
Content Dashboard - the new control center for data-based control of content marketing
If you want to take a look at the management future in communication and marketing, especially of content marketing - here you go. Here are some screenshots from our Content Dashboard. WHAT DO WE SEE? We see the interactive and fully-integrated view of content (topics) and of marketing (paid media). We see, in aggregate or individually, all channels, all topics, all formats and budgets. [...]
November 12 and 13: Communicators, off to Darmstadt!
The third specialist day of our Web Excellence Forum has been set. Those responsible for digital communication will meet on November 12 and 13. This time, the host is Merck, and the venue is the remarkable new Innovation Center in Darmstadt. Look forward to two exciting days under the motto: "Connected Driving 2019 - what standards do communications need?" Here are all the details about the conference for [...]
MIIA Awards - .companion shortlisted twice for marketing intelligence
companion is nominated twice as best pioneer in "measurability of digital marketing". We are looking forward to this year's Marketing Intelligence & Innovation Awards (MIIA). Content.ONE, our universal KPI system for cross-channel evaluation and forecasting of digital media performance, is nominated in the categories "Marketing Intelligence of the Year" and "Data and Analytics"! If you want to know more, here are 3 slides.
Content marketing budgets - out of the gray area
TLDR: Our manager survey "Organization for Content Marketing" shows that content marketing budgets are managed inconsistently in large German companies. The surprise: today's 52% undecided Corp Comms with a balanced mix will decide more clearly in the future. Some for more reach, others for better content. The gray area of "both and" is shrinking. Time for decisions.