TLDR: Digital Marketing Forecast 2016. "Back to Owned" - Companies Investing Even More in Their Own Digital Resources
#Content Marketing
.companion Datafy: blog posts on content marketing
Content marketing in the company - the complete to-do list
TLDR: Many people sell content marketing concepts. In the end, it's always the companies that have to implement them. Our hype-free list shows what it means to embark on the march into digital day-to-day business. Conclusion: Content marketing is anything but a small matter internally.
Recommendation: A digital media framework for all.
TLDR: You remember? On June 3, Forrester showed us that measuring success is the biggest challenge in digital marketing. And we promised a recommendation to all who know/fear that tools are not the solution. Here it is. How nice that Facebook already implemented it last week.
Everything you need to know about content marketing
TLDR: All about content strategy and content marketing - in one picture.
Communication Management - with Yesterday's Tools?
TLDR: A new Forrester report shows how yesterday's social media management tools are failing to meet today's challenges. Content strategy and performance measurement are the teeth of social media marketing.