TLDR: Clear research result: creativity has a strong effect on satisfaction with websites if usability is right. Serendipity is the secret to success for effective digital communication.
#Content Marketing
.companion Datafy: blog posts on content marketing
95 percent of all Facebook fans inactive
TLDR: Brands can activate only five percent of their fans to like or post within half a year. This was the finding of a study for which Web Excellence Forum (WebXF) analyzed Facebook presences of German companies.