"We protect their privacy. Now please take some cookies." That's how you could summarize the result of the field study on cookie layers presented by computer science post-doc Martin Degeling at our Excellence Forum #50 in November. One number in particular stuck with us from the great presentation by the researcher from Ruhr University Bochum: 0.1%. That's how many online users voted in empirical [...]
TLDR: In the new Safari browser, artificial intelligence (AI) works for the interests of users for the first time. "Intelligent Tracking Prevention" opposes surveillance marketing and deletes all third-party cookies after 30 days. The use of the powerful technology is a right, but probably inconsequential step. After all, the example of spam mails shows that there is no herb in the arms race against the misuse of ad tech. Everything on a slide...
TLDR: The EU General Data Protection Regulation will come into force in 2018. Data protection violations can then cost up to EUR 20 million or 4% of annual sales. Does this spell the end of data-driven marketing? Not at all. If you don't let yourself be swayed by the doomsday incantations of ad tech experts, but respect data protection and approach it professionally, you can take off.
Our commentary from March on the ad tech industry's technical war against users has now also found its way into the current Horizont. The article is not only about data protection, but also about the future of the ad tech industry. It should see its legal regulation as an opportunity.