"I don't necessarily agree with everything that I say"

Marshall McLuhan

Review Fachtag 48: Content Marketing IS Long Distance

Content marketing IS the long haul for corporate communicators. That is the summary of two days of the Web Excellence Conference in the VIP lounge of the Leverkusen stadium. Our review of two excellent days is teeming with sporting metaphors. Here are all the game-changing scenes from halves 1 and 2 at breakneck speed. But before that, a big thank you goes to [...]

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Review Fachtag 47: Re-parking in the head. When, if not now?

The leaves are falling, in late autumn it becomes colorful. But it was unusually colorful for our Web Excellence Community. On November 12 in Darmstadt, "Germany's capital of future viability" (current WiWo ranking), 50 digital managers went into a veritable frenzy of color and innovation. That's typical Merck. Our host deserves a big thank you for that. THANK YOU! There were 2 [...]

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Review of Symposium 46: Agilise. Help, the future is now!

Visits to structurally weak areas like Berlin are sometimes worthwhile. The special economic zone on the Spree (the 4 largest employers: hospitals and transport companies) is home not only to innovative service providers (such as us) but also to influential editorial offices and associations. One of them is the Federal Association of German Banks, fantastic host of the 46th Web Excellence Symposium. Here's an uninhibited [...]

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Review Web Excellence Symposium: Un-Control - Transformation needs Trust.

In communication, transformation is easier said than done. This can be seen, for example, in Cologne, the scene of the last WebXF symposium in November. There, according to the carping Hamburg press, people are now suffering from carnival. "What nonsense," said Bützje professionals from Bonn and Leverkusen DAX communications departments, "nothing has changed there at all. A case for media relations. [...]

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Future Corp Comm - Transforming communications only through collaboration.

The Web Excellence Symposium discussed the key question "Transform, but where to? In the end, almost 50 corporate communicators were pretty much unanimous. It can only be done with more collaboration and less control. It can best be summed up in the following quote from Thomas Mickeleit, Head of Communications Microsoft.

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