In marketing and communication, digital measurement differences between different tools and actors are commonplace. Professionals are used to differences of plus/minus 20%. But what happens when the measurement differences suddenly become several times larger? Is it due to the tools? Bots and click farms, cookies and content layers? Is it even possible to find the causes? Michael Sellen and Marina Uhlhaas, Digital [...]
KPI - Key Problem Indicators. What to do when data contradict each other?
Speaker: Marina Uhlhaas and Michael Sellen, Digital Communications - DPDHL Group
December 16 2021 - 3 pm