"I don't necessarily agree with everything that I say"

Marshall McLuhan

2015: AGOF launches campaign success monitoring?

TLDR: new AGOF standard enables central tracking of reach, targeting and visibility in display advertising. Fantastic technical possibilities, will they be used? Transparency in digital media would be a big surprise. (A very big one.)

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95 percent of all Facebook fans inactive

TLDR: Brands can activate only five percent of their fans to like or post within half a year. This was the finding of a study for which Web Excellence Forum (WebXF) analyzed Facebook presences of German companies.

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