TLDR: On April 24, the associations of advertisers and media agencies (OWN and OMG) will unveil a joint model for cross-genre comparisons of advertising effectiveness. It was developed by .companion.
#Research and measurement
Serendipity - Key to successful web communication
TLDR: Clear research result: creativity has a strong effect on satisfaction with websites if usability is right. Serendipity is the secret to success for effective digital communication.
2015: AGOF launches campaign success monitoring?
TLDR: new AGOF standard enables central tracking of reach, targeting and visibility in display advertising. Fantastic technical possibilities, will they be used? Transparency in digital media would be a big surprise. (A very big one.)
95 percent of all Facebook fans inactive
TLDR: Brands can activate only five percent of their fans to like or post within half a year. This was the finding of a study for which Web Excellence Forum (WebXF) analyzed Facebook presences of German companies.