WE@BMWGROUP App. Digital employee communication at the BMW Group
Speaker: Andreas Stocker, Communication Strategy - BMW Group
September 24 2020 - 3 pm
The WE@BMWGROUP employee app shows how we communicate with our employees at the BMW Group: quickly, effectively and digitally. We promote the exchange of information about our topics. In the app, all employees can comment on and like news, share social media content in their private social networks, and access a comprehensive range of HR services.
Keep the Content Flow!' Content and content management for turbulent times
Speaker: Dr. Michael Schmidtke, Head of Content Flow and Digital Channels - Bosch Group
10 September 2020 - 3 pm
Covid is the catalyst for a major innovation push in digital communication. What content, formats, and channels do you use to support an abruptly virtualized work environment? What has proven successful at Bosch? And what processes are used to safely steer the content organization through a multitude of simultaneous and abrupt innovations? And what role does analytics play in this? We look forward [...]
KPI for strategy? - How can marketing communication make the specifications from the C-level measurable?
Speaker: Michael Heine, Managing Consultant .companion & Founder Excellence Forum
August 27, 2020 - 3 pm
Practice shows: Making strategy measurable is anything but day-to-day business in marketing and communications? Why is that so? How do you reconcile strategy and its operational implementation in the KPI and reporting environment? And what is the actual situation in practice? Valuable input for all those who want to standardize their "KPI chaos".
Hashtag Challenge? How do companies respond to Trending Politics?
Speaker: Excellence Community Roundtable
August 13, 2020 - 2 pm
COVID, Black Lives Matter, Memorial Days, FFF, waves of outrage... There are more and more "hashtag challenges" asking companies to take a stand - on thoroughly controversial political and social issues. How is Corp Comm handling it? Is anyone speaking out? And if so, who? And how? An unvarnished and confidential exchange of practical experiences.