TLDR: Clear research result: creativity has a strong effect on satisfaction with websites if usability is right. Serendipity is the secret to success for effective digital communication.
#Communication controlling
Communication Cockpit as a Service
TLDR: The banking association successfully integrates its communications controlling. All KPI in one dashboard - as a service. .companion uses the reporting platform allmediacockpit.com and acts as a data agency.
95 percent of all Facebook fans inactive
TLDR: Brands can activate only five percent of their fans to like or post within half a year. This was the finding of a study for which Web Excellence Forum (WebXF) analyzed Facebook presences of German companies.