TLDR: You remember? On June 3, Forrester showed us that measuring success is the biggest challenge in digital marketing. And we promised a recommendation to all who know/fear that tools are not the solution. Here it is. How nice that Facebook already implemented it last week.
#Silo integration
Everything you need to know about content marketing
TLDR: All about content strategy and content marketing - in one picture.
Social media: Hello mediamix, goodbye illusion.
TLDR: Social Media Demystified. .companion's presentation on the role of social media in the overall mix was THE top topic at TV Effect Day. Take 25 strategic minutes for an unbiased look at the impact potential for advertisers.
To TV Effect Day - 4 marketing myths dissected in 3:44 min.
TLDR: At the TV Effectiveness Day, not only .companion, but also marketing professor Byron Sharp speaks. Here is a short interview with valuable suggestions for free thinking, also in online marketing.
Advertising impact: .companion develops industry model for cross-genre evidence
TLDR: On April 24, the associations of advertisers and media agencies (OWN and OMG) will unveil a joint model for cross-genre comparisons of advertising effectiveness. It was developed by .companion.