Social media managers with quantitative goals, watch out, here comes the price list for guaranteed success. It is a price list for social media manipulation. It's delivered by NATO. No kidding. What does NATO have to do with social media? Politics is made on the "net", politics is made with "the net" and "the net" influences politics. In democratically constituted societies, this [...]
With what attitude to communicate attitude? Why Barmer provocatively promotes #inequality, how it does it, and what then happens in social.
Speaker: Maurizio Barucca, Head of Marketing - BARMER
November 25 2021 - 3 pm
If biological sex helps determine which symptoms we develop and how we are treated medically, then the consequence is clear: "The equal treatment of women and men must stop." It was clear to marketing director Maurizio Barucca and his campaign team at one of Germany's two largest health insurance companies that this gender message would be provocative on social media. And yet, with [...]
1 year TikTok - 365 strategies. How the latest platform is forcing us to rethink every day.
Speaker: Roger Baur, Head of Newsroom - Swisscom
February 18 2021 - 2 pm
In the middle of the Corona Spring 2020, Swisscom became only the second major Swiss company to launch on TikTok - with an agile concept. The content was to be continuously adapted to user input. Now it's clear that the lessons learned are also a glimpse into a possible future of communication.
Hashtag Challenge? How do companies respond to Trending Politics?
Speaker: Excellence Community Roundtable
August 13, 2020 - 2 pm
COVID, Black Lives Matter, Memorial Days, FFF, waves of outrage... There are more and more "hashtag challenges" asking companies to take a stand - on thoroughly controversial political and social issues. How is Corp Comm handling it? Is anyone speaking out? And if so, who? And how? An unvarnished and confidential exchange of practical experiences.
Social media managers with quantitative goals, watch out, here comes the price list for guaranteed success. It is a price list for social media manipulation. It's delivered by NATO. No kidding. What does NATO have to do with social media? "On the net" say this, the "net community" say that. How many times have each of us read such references in the press and [...]