"I don't necessarily agree with everything that I say"

Marshall McLuhan

Apple treats digital advertising like SPAM. True, but inconsequential.

TLDR: In the new Safari browser, artificial intelligence (AI) works for the interests of users for the first time. "Intelligent Tracking Prevention" opposes surveillance marketing and deletes all third-party cookies after 30 days. The use of the powerful technology is a right, but probably inconsequential step. After all, the example of spam mails shows that there is no herb in the arms race against the misuse of ad tech. Everything on a slide...

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"Adblock traffic" - nothing more than digital trespassing

Our commentary from March on the ad tech industry's technical war against users has now also found its way into the current Horizont. The article is not only about data protection, but also about the future of the ad tech industry. It should see its legal regulation as an opportunity.

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Ad Fraud's grandiose future in one picture

TLDR: A picture from Hewlett Packard says it all about the future of "ad fraud" - it's terrific! Organized fraud with pretend advertising reach is as profitable as drug and arms trafficking, but only as risky as credit card fraud.

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