TLDR: Digital Marketing Forecast 2016. Programmatic Media: Heroes only local.
#Tech, CommTech, AdTech
companion strategy for data: Tech and AdTech blog posts
Digital Marketing 2016. Third look into the crystal ball
TLDR: Digital Marketing Forecast 2016. Cooperation will be mandatory.
Digital Marketing Forecast 2016: "Ad Tech Will Reinvent Itself".
TLDR: We're ahead of our time and looking ahead to Digital Marketing 2016 starting today. Here's the first forecast. 10 will follow.
Advertiser plain language. Part 2
TLDR: A remarkable contribution to the transparency debate from the USA. Kraft, already invested with more than USD 36 million in digital advertsising in 2013, rejects 75-85% of the ad impressions offered.
2015: AGOF launches campaign success monitoring?
TLDR: new AGOF standard enables central tracking of reach, targeting and visibility in display advertising. Fantastic technical possibilities, will they be used? Transparency in digital media would be a big surprise. (A very big one.)