Here are recent results from sdg-echo.com, Excellence Forum and Meltwater's continuous benchmarking service for #sustainability communications. Let's take a look at German-language mentions of sustainability issues, here in the context of the FMCG industry sector. This month, most negative engagements in this industry were related to the following hashtags: #8maeuse #plasticbottles #vegan #ancherkraut #cdupt22 These negative themes were most often associated with the following brands. #Philipmorris [...]
#Excellence Forum
Next Excellence Symposium on 23 and 24 November in Düsseldorf at Henkel
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Our impact stage model for the integration and control of digital communication
From theory... This impact stage model is our further development of the "Impact Stages of Communication," DPRG/ICV 2008. We already "turned this model," which was developed for traditional press relations, to digital in 2012 with the Excellence Forum. The goal was a model that could support all channels, KPIs and goals - but above all the performance marketing mechanisms of "digital". So much for the theory. About theory and [...]
Feedback - NPS Assessment 12 for the Excellence Forum Symposium #53
"When an event still keeps you busy four days after it has ended, then that is a sign. Many thanks to Michael Heine, Thomas Mickeleit & Frank Sielaff for the depth of content and excellent exchange in the truest sense of the word! " Manager Distribution & Paid Campaign SCHOTT AG "A very successful symposium. The unvarnished field reports and the informal exchange between communication managers were particularly helpful. [...]
Feedback - the voices on Symposium #52 in the Excellence Forum
Thanks again for the great event. It was a lot of fun. Head of Brand & Integrated Communications "I found the exciting discussions and conversations very inspiring. I was positively surprised by the high level of commitment and the courage with which many communicators are driving the transformation of their departments. There is no doubt that the function of corporate communication is on the move. We are becoming more data-driven, more agile, more [...]...