TLDR: Can our corporate initiative Web Excellence Forum actually only KPI, research and benchmarking? No, we also bring together knowledge and experience. And we're already looking forward to the next specialist day in June, with more than 40 comms managers from companies. To exclusive speakers. And to insights that are only available here.
#Excellence Forum
Social media: Hello mediamix, goodbye illusion.
TLDR: Social Media Demystified. .companion's presentation on the role of social media in the overall mix was THE top topic at TV Effect Day. Take 25 strategic minutes for an unbiased look at the impact potential for advertisers.
Serendipity - Key to successful web communication
TLDR: Clear research result: creativity has a strong effect on satisfaction with websites if usability is right. Serendipity is the secret to success for effective digital communication.