TLDR: Neutral online research proves strong impact of display advertising on TV viewers. Ergo: the combined planning of TV and display offers very good opportunities for efficient, because impact-oriented media planning. More bang for the buck.
"I don't necessarily agree with everything that I say"
TLDR: Neutral online research proves strong impact of display advertising on TV viewers. Ergo: the combined planning of TV and display offers very good opportunities for efficient, because impact-oriented media planning. More bang for the buck.