Smart Data Excellence
for marketing and communication

Consulting for digital excellence: we evaluate and organise communication & marketing

.companion is a strategy consultancy and data agency from Berlin. We offer unique services and references around "data-driven" and use KPI to drive Digital Excellence. We are SPECIALISTS FOR MARKETING KPI since 1998. Teams and your leadership are at the centre of our attention.

As STRATEGY CONSULTANTS, we formulate goals with our clients and embed them in leadership, processes and decisions. We also implement your goals where they need to be measured: in your own web analytics and media listening tools.

As a DATA AGENCY, we support "data-driven teams" in newsrooms, content and campaign studios and in management with our VALUE 4|9 and Content.ONE reporting services .

In the EXCELLENCE FORUM, our 2008 award-winning benchmarking circle for digital excellence, we compare the performance and impact of 20 companies' own communication in owned, paid, social and earned media.

 

CEO Echo (global) results for November 2024

Metrics Bot: CEO Echo Results for November 2024 Fully automated general evaluation. CEO Echo for November 2024: 71% more CEO mentions Last month, the .companion CEO metrics bot found 71% more CEO mentions than the average of the previous months. Overall, 55% of mentions captured by the CEO Echo were generated by editorial online content, while social media [...]

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CEO echo (DAX & MDAX) for October 2024

Key figure bot: The CEO echo in October 2024 Fully automated public evaluation. CEO echo in October 2024: 80% more mentions of DAX and MDAX managers Last month, the .companion metrics bot found 80% more CEO mentions than on average in recent months. A total of 81% of the CEO echo was generated by editorial online content, with social media accounting for 19%. Overall, the content of the CEO echo activated its readers [...]

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CEO Echo (global) results for October 2024

Metrics Bot: CEO Echo Results for October 2024 Fully automated general evaluation. CEO Echo for October 2024: 69% more CEO mentions Last month, the .companion CEO metrics bot found 69% more CEO mentions than the average of the previous months. Overall, 70% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 30%. [...]

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CEO echo (DAX & MDAX) for September 2024

Key figure bot: The CEO echo in September 2024 Fully automated public evaluation. CEO echo in September 2024: 22% fewer mentions of DAX and MDAX managers Last month, the .companion metrics bot found 22% fewer CEO mentions than on average in recent months. Overall, 59% of the CEO echo was generated by editorial online content, while the social media share was 41%. Overall, the content of the CEO echo activated its readers 55% less in September than [...]

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CEO Echo (global) results for September 2024

Metrics Bot: CEO Echo Results for Septmeber 2024 Fully automated general evaluation. CEO Echo forSeptember 2024: 32% less CEO mentions Last month, the .companion CEO metrics bot found 32% less CEO mentions than the average of the previous months. Overall, 65% of mentions captured by the CEO Echo were generated by editorial online content, while social mediagenerated 35%. In September, [...]

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