Smart Data Excellence
for marketing and communication

Consulting for digital excellence: we evaluate and organise communication & marketing

.companion is a strategy consultancy and data agency from Berlin. We offer unique services and references around "data-driven" and use KPI to drive Digital Excellence. We are SPECIALISTS FOR MARKETING KPI since 1998. Teams and your leadership are at the centre of our attention.

As STRATEGY CONSULTANTS, we formulate goals with our clients and embed them in leadership, processes and decisions. We also implement your goals where they need to be measured: in your own web analytics and media listening tools.

As a DATA AGENCY, we support "data-driven teams" in newsrooms, content and campaign studios and in management with our VALUE 4|9 and Content.ONE reporting services .

In the EXCELLENCE FORUM, our 2008 award-winning benchmarking circle for digital excellence, we compare the performance and impact of 20 companies' own communication in owned, paid, social and earned media.

 

CEO echo (DAX & MDAX) for August 2024

Key figure bot: The CEO echo in August 2024 Fully automated public evaluation. CEO echo in August 2024: 51% fewer mentions of DAX and MDAX managers Last month, the .companion metrics bot found 51% fewer CEO mentions than on average in recent months. Overall, 72% of the CEO echo was generated by editorial online content, while social media accounted for 28%. Overall, the content of the CEO echo activated its readers [...]

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CEO Echo (global) results for August 2024

Metrics Bot: CEO Echo Results for August 2024 Fully automated general evaluation. CEO Echo for August 2024: 38% less CEO mentions Last month, the .companion CEO metrics bot found 38% less CEO mentions than the average of the previous months. Overall, 64% of mentions captured by the CEO Echo were generated by editorial online content, while social media [...]

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CEO Echo (global) results for July 2024

Metrics Bot: CEO Echo Results for July 2024 Fully automated general evaluation. CEO Echo for July 2024: 32% more CEO mentions Last month, the .companion CEO metrics bot found 32% more CEO mentions than the average of the previous months. Overall, 65% of mentions captured by the CEO Echo were generated by editorial online content, while social media [...]

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CEO echo (DAX & MDAX) for July 2024

Key figure bot: The CEO echo in July 2024 Fully automated public evaluation. CEO echo in July 2024: 10% fewer mentions of DAX and MDAX managers Last month, the .companion metrics bot found 10% fewer CEO mentions than on average in recent months. Overall, 77% of the CEO echo was generated by editorial online content, while social media accounted for 23%. Overall, the content of the CEO echo activated its readers [...]

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CEO Echo (global) results for June 2024

Metrics Bot: CEO Echo Results for June 2024 Fully automated general evaluation. CEO Echo for June 2024: 47% more CEO mentions Last month, the .companion CEO metrics bot found 47% more CEO mentions than the average of the previous months. Overall, 48% of mentions captured by the CEO Echo were generated by editorial online content, while social media [...]

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