Whether newsroom, social media, campaign team, press department or CMO - marketing and communication are drowning in data that is of no help - because it is not precisely tailored to the area of responsibility. With Content.ONE, this is possible.
What is missing?
- An evaluation system that provides a view across all channels in one place.
- A dashboard that can tell which channel has published which posts on topic X.
- A slide that shows what media performance Theme X has achieved with what budget input - and how this compares.
- A report by e-mail that also shows what brand or sales impact the content on topic X has generated.
Finally, tailor-made answers. Automatically.
The goal is clear: stakeholders want answers to the questions that are typical for the area of responsibility.
CxO: "How much have we invested, what measures are running and what are the results for brand and sales?"
Brand marketing and newsroom: "How much content did we publish per brand message? Which media performance had which topic? And what is the media response to this, compared to our competitors?"
Digital Marketing and Campaign Manager: "What are the effects of our actions on leads or brand - and how much does which channel contribute?"
Social Media Manager: "How are our channels developing? Which topics work best where? Which videos are our outperformers? Which posts and which ad formats are the best if I have awareness goals?"
Content.ONE - completely integrated evaluation as an instant service.
Content.ONE is a service that simply processes existing data from EVERY digital channel differently - intelligently and completely standardized. To get started, all we need is access to the data sources. We activate our standard evaluations immediately. Customization is flexible.
Bosch, Covestro, SCHAEFFLER - Content.ONE is already providing answers for these companies.
Whether it's a Power BI dashboard, a set of slides or AI-generated text by email - in companies such as Bosch, Covestro, Schaeffler or Deutsche Bank, the questions above are answered at the touch of a button. Because they all use Content.ONE. Just like a dozen other companies in the Excellence Forum.
This is what Content.ONE delivers
In the first step, the standardisation of data makes it possible to view it from any angle. In a second step, all data is categorised uniformly according to content topics and campaigns. Now you can filter and compare as desired.
As a result, all stakeholders get exactly what they need: Answers to their questions, relevant and helpful reports. Everything is created completely automatically and is fully customizable to different requirements and perspectives on the data.