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CEO Echo for April 2023: 28% less CEO mentions
Last month, the .companion CEO metrics bot found 28% less CEO mentions than the average of the previous months. Overall, 59% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 41%. In April, CEO Echo content saw engagement jump by 25%.
54% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 46% of mentions was linked to corporate agendas. Overall, the tonality of mentions was more positive than negative.
Total Digital Footprint: Bernard Arnault, LVMH CEO, dominates with 10% CEO Echo coverage
What role does a CEO play in a company’s overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In April, Bernard Arnault, CEO of LVMH, received the highest amount of media coverage. His share of voice totalled 9.7%, the largest footprint of all top board members. In second place was Sergio Ermotti, CEO of UBS, with 4.3%, and Aliko Dangote, CEO of Dangote Group, took the third spot with 4.3% share of all mentions. 63% of conversations around Arnault’s echo were not related to company financials, and thus were above average for agenda-driving topics and content. 34% of the LVMH CEO’s echo came from editorial media and 66% from social media. Content that mentioned Arnault generated 33 interactions (clicks, shares, likes) per mention. This shows that audiences are highly engaged and made Arnault the 20th most engaged CEO in the ranking. In total, mentions for Bernard Arnault were more often positive than negative. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence: Lego’s CEO, Niels B. Christiansen, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favourable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Niels B. Christiansen, CEO of Lego, was ranked first in April. Outside of the paywall, 72% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 2081 engagements per mention, signifying readers are highly interested. Furthermore, coverage was significantly more negative than positive. As a result, the response to Lego’s CEO received 25.0 points. Jérôme Lambert, CEO of Richemont came in second place with a score of 3.4 and Bilal Eksi, CEO of Turkish Airlines, took third place with a Communication Excellence score of 2.0 points.
Social Excellence: Henri Poupart-Lafarge, Alstom’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company’s attempts at this have been successful.
Last month, Henri Poupart-Lafarge, CEO of Alstom, topped the ranking with a Social Excellence score of 5.0 points. 96% of the conversation came from social media and his engagement was highly engaged with 24 interactions per mention. Moreover, the sentiments of his mentions were 0% positive, meaning Poupart-Lafarge was well ahead of runners-up Aliko Dangote, CEO of Dangote Group, with 3.5 points and Klaus Josef Lutz, CEO of BayWa, who placed third with 3.4 points.
Responsibility Excellence: Peter Goldschmidt, CEO of Stada, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN’s sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In April, Peter Goldschmidt, CEO of Stada, saluted us from first place in the responsibility ranking, with 33% of Stada CEO’s mentions related to social responsibility topics. His engagement rate was 111 which can be considered highly engaged. The tonality of media conversations was as much positive as negative. Overall, Goldschmidt’s Responsibility Index came to 6.9 points. Rupert Howes, CEO of Marine Stewardship Council, followed in second place with 2.6 points, and Anders Opedal, CEO of Equinor, in third place with 2.2 points.
Investor Excellence: Christian Sewing, CEO of Deutsche Bank, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In April, the .companion metrics bot identified Deutsche Bank‘s CEO, Christian Sewing, as the top communicator for investors after he achieved 37.3 points. 60% of his mentions were related to the financial environment, which is roughly the average share in the respective month. His readership was highly interested, indicated by an engagement rate of 1807.4, and he experienced more positive than negative comments. He is followed in second and third place by Chris O’Shea, CEO of Centrica, with 6.8 points and Jeffrey L. Harmening, CEO of General Mills (1.9 points).
Source information and notes on methodology:
Media conversations were tracked and analysed globally with the help of the market-leading monitoring tool, Meltwater. All content is in German and/or English and publicly accessible across websites, forums, and social media. The text and content of the CEO Echo are generated automatically by the .companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO out of the total mentions among all CEOs.
All of the following Excellence index values are based on three criteria: How often the respective CEO is mentioned in a certain context, how many of those mentions were positive, and how many engagements those posts and articles received. While it is necessary to have an above-average share of mentions in the respective category it’s still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par.
(2) Investor Excellence refers to mentions in the context of economic and financial content.
(3) Communication Excellence comprises all mentions that are not assigned to Investor Excellence. They unlock a potential for further agenda-setting.
(4) Additionally, Responsibility Excellence is assessed, based on all mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance in social media mentions (Twitter, blogs, forums, comments).