CEO echo in December 2022 - automatically interpreted

Last month, the .companion metrics bot found 49% fewer CEO mentions than the average for recent months. Overall, 60% of CEO Echo was generated by online editorial content, while social media accounted for 40%. Overall, CEO Echo content activated its readers 82% less in December than previously.

48% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. By contrast, 52% had a content context that is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with similar amounts of positive and negative tone.

 

Footprint: Oliver Blume (Volkswagen) dominates 26% of total CEO echo

What share of the total CEO echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the CEO footprint.

In December, Oliver Blume (Volkswagen) received the most media attention. He had a Share of Voice of 26% and thus the largest footprint of all board members. In second and third place this month are Carsten Spohr (Lufthansa) with 9% and Guillaume Faury (Airbus) with 6% share of all mentions.

65% of Blume's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 51% of the Volkswagen CEO's echo came from editorial media, 49% from social media.

Content that mentioned Blume generated 12 interactions per mention. This corresponds to strong reader activation (8th place among all CEOs).

In sum, Oliver Blume 's content mentions showed a strong coloration with a tonality that was more often positive than negative.

A corresponding image effect can be assumed.

 

Communication Excellence: Springer sets content best in editorial departments with Dr. Mathias Döpfner

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our indicator bot shows which DAX/MDAX companies succeed in this with the ranking for Communication Excellence.

Dr. Mathias Döpfner (Springer) was ranked first in December. Before the paywall, 64% of his digital echo had a content context beyond business figures. His content showed 202 interactions per mention, which corresponds to a very strong reader activation.

In addition, the texts had a strong tonality with similar amounts of positive and negative coloring.

As a result, the response to Springer's boss scores 4.9 points.

In second and third place in the Communication Excellence are Vincent Warnery (Beiersdorf) with 1.5 points and Stefan Schulte (Fraport) with 1.5 points.

 

Social Excellence: Oliver Blume (Volkswagen) with the best social media echo

Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as often and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our indicator bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional impact.

Last month, Oliver Blume (Volkswagen) leads the ranking with 3.0 points.

The Volkswagen CEO's response was 49% social, his reader activation rather average with 8 reactions to a mention; the tone of his mentions was 8% positive. He was thus well ahead of runner-up Joachim Wenning (Munich Re) with 1.8 points and Martin Brudermüller (BASF) in third place with 1.5 points.

 

Responsibility Excellence: Vincent Warnery (Beiersdorf) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For him, the indicator bot only interprets the mentions that took place in this topic context.

In December, Vincent Warnery (Beiersdorf) was ranked number 1 in the Responsibility ranking.

The Beiersdorf CEO's response was 100% related to social responsibility issues.

Here, his reader activation was 3, which corresponds to a rather average interaction level. The tonality was very pronounced, with
significantly more positive sentiment than negative. Overall, Warnery's Responsibility Index thus scored 2.1 points. Markus Steilemann (covestro) followed in second place with 1.6 points, and Christian Bruch (Siemens Energy) in third place with 1.3 points.

 

Investor Excellence: Björn Gulden (Adidas) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

As the top communicator for investors, the .companion metrics bot determined Adidas in December: CEO Björn Gulden scored the best with 2.4. 84% of his mentions were related to the financial environment. That's 1.4 times the average. His reader activation was very strong, at 23.0, and the tone was very strong, with

more positive than negative sentiment. He is followed in second and third place by Matthias Zachert (Lanxess) with 1.9 and Bert Habets (ProSiebenSat1 Media) with 1.8 points.

 

 

Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.