CEO echo (DAX) for February 2023

CEO Echo in February 2023: 30% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 30% more CEO mentions than the average for the previous months. Overall, 58% of CEO Echo was generated by online editorial content, while social media accounted for 42%. Overall, CEO Echo content activated its readers 6 times more frequently in February than previously.

57% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 43% had a context of content, which is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.

 

Footprint: Björn Gulden (Adidas) dominates 12% of total CEO echo

What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.

In February, Björn Gulden (Adidas) received the most media attention. He had a share of voice of 12% and thus the largest footprint of all board members. In second and third place this month are Guillaume Faury (Airbus) with 11% and Ola Källenius (Daimler AG) with 10% share of all mentions.

20% of Gulden's echo did not take place in the financial context and was thus less suitable than average for setting topics and content. 37% of the Adidas CEO's echo came from editorial media, 63% from social media.

Content that Gulden mentioned generated 34 interactions per mention. This represents very strong reader activation (4th among all CEOs).

In sum, Björn Gulden 's content mentions showed a very strong coloration with a tonality that was similarly much positive as negative.

A corresponding image effect can be assumed.

Communication Excellence: Springer sets content best in editorial departments with Dr. Mathias Döpfner

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.

In February, Dr. Mathias Döpfner (Springer) was ranked first. Before the paywall, 75% of his digital echo had a content context beyond business figures. His content showed 59 interactions per mention, which corresponds to very strong reader activation.

In addition, the texts had a strong tonality with more negative than positive colorations.

As a result, the response to Springer's boss scores 2.4 points.

Guillaume Faury (Airbus) was ranked second and third in Communication Excellence with 1.8 points, followed by Christian Klein (SAP) with 1.5 points.

 

Social Excellence: Joachim Wenning (Munich Re) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.

Last month, Joachim Wenning (Munich Re) leads the ranking with 2.0 points.

The Munich Re CEO's response was 48% "social", his reader activation rather average with 4 reactions to a mention; the tone of his mentions was 88% positive. He was thus ahead of runner-up Christian Klein (SAP) with 1.6 points and Roland Busch (Siemens) in third place with 1.4 points.

Responsibility Excellence: Christian Bruch (Siemens Energy) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.

In February, Christian Bruch (Siemens Energy) was ranked number one in the Responsibility ranking.

The Siemens Energy CEO's response was 74% related to social responsibility issues.

Here, its reader activation was 2858, which corresponds to a very strong interaction level. The tonality was very weak, with clearly more positive than negative sentiments. Overall, Bruch's Responsibility Index thus scored 6.8 points. Jochen Weyrauch (Dürr) followed in second place with 1.1 points, and Sanjiv Lamba (Linde plc) in third place with 1.0 points.

 

Investor Excellence: Björn Gulden (Adidas) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

As the top communicator for investors, the .companion metrics bot determined Adidas in February: CEO Björn Gulden scored the best with 3.6. 80% of his mentions were related to the financial environment. That's 1.2 times the average. His reader activation was very strong at 30.1, and the tone was very strong, with significantly more negative sentiment than positive. He is followed in second and third place by Rolf Eberhard Buch (Vonovia) with 3.0 and Joachim Wenning (Munich Re) with 1.2 points.