If biological sex helps determine which symptoms we develop and how we are treated medically, then the consequence is clear: "The equal treatment of women and men must stop." It was clear to marketing director Maurizio Barucca and his campaign team at one of Germany's two largest health insurance companies that this gender message would be provocative on social media. And yet, with [...]
With what attitude to communicate attitude? Why Barmer provocatively promotes #inequality, how it does it, and what then happens in social.
Speaker: Maurizio Barucca, Head of Marketing - BARMER
November 25 2021 - 3 pm