CEO echo (DAX) for January 2023

CEO Echo companion

Public evaluation, Individual evaluation: contact@companion.de

 

CEO echo in January 2023: 12% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 12% more CEO mentions than the previous months' average. Overall, 55% of CEO Echo was generated by online editorial content, while social media accounted for 45%. Overall, CEO Echo content activated its readers 9% less in January than previously.

34% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 66% had a context of content, which is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.

 

Footprint: Oliver Zipse (BMW) dominates 26% of total CEO echo

What share of the total CEO echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the CEO footprint.

In January, Oliver Zipse (BMW) received the most media attention. He had a Share of Voice of 26% and thus the largest footprint of all board members. In second and third place this month are Oliver Blume (Volkswagen) with 10% and Markus Krebber (RWE) with 9% share of all mentions.

80% of Zipse's echo did not take place in a financial context and was thus more suitable than average for setting topics and content. 44% of the BMW CEO's echo came from editorial media, 56% from social media.

Content that Zipse mentioned generated 7 interactions per mention. This corresponds to a rather average reader activation (13th place among all CEOs).

In total, the content-related mentions of Oliver Zipse showed a very strong coloration with a tonality that was clearly more often positive than negative.

A corresponding image effect can be assumed.

Communication Excellence: Springer sets content best in editorial departments with Dr. Mathias Döpfner

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our indicator bot shows which DAX/MDAX companies succeed in this with the ranking for Communication Excellence.

In January, Dr. Mathias Döpfner (Springer) was ranked first. Before the paywall, 63% of his digital echo had a content context beyond business figures. His content showed 114 interactions per mention, which corresponds to very strong reader activation.

In addition, the texts had a very strong tonality with more negative than positive colorations.

As a result, the response to Springer's boss scores 3.9 points.

Carsten Spohr (Lufthansa) and Guillaume Faury (Airbus ) follow in second and third place in the Communication Excellence with 1.6 points and 1.3 points respectively.

 

Social Excellence: Michel Favre (Hella) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as often and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our indicator bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional impact.

Last month Michel Favre (Hella) leads the ranking with 2.7 points.

The Hella CEO's response was 46% "social," his reader activation very strong with 24 reactions to a mention; the tone of his mentions was 18% positive. He was thus well ahead of runner-up Belén Garijo (Merck) with 1.7 points and Vincent Warnery (Beiersdorf) in third place with 1.4 points.

 

Responsibility Excellence: Oliver Bäte (Allianz) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For him, the indicator bot only interprets the mentions that took place in this topic context.

In January, Oliver Bäte (Allianz) saluted the company from first place in the Responsibility ranking.

The Allianz CEO's response was 58% related to social responsibility issues.

Here, his reader activation was 33, which corresponds to a very strong interaction level. The tone of voice was rather average, with
more positive than negative sentiments. Overall, Bätes Responsibility Index thus scored 2.1 points. Christian Bruch (Siemens Energy) followed in second place with 1.5 points, and Vincent Warnery (Beiersdorf) in third place with 1.4 points.

 

Investor Excellence: Oliver Bäte (Allianz) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

In January, the .companion metrics bot identified Allianz as the top communicator for investors: CEO Oliver Bäte achieved the best score of 2.3. 87% of his mentions related to the financial environment. That's 1.5 times the average. His reader activation was very strong at 22.4, and the tone was strong, with more negative sentiment than positive. He is followed in second and third place by Christian Bruch (Siemens Energy) with 1.8 and Rolf Eberhard Buch (Vonovia) with 1.5 points.

 

Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.