CEO echo (DAX & MDAX) for August 2023

CEO Echo companion

Key figure bot: The CEO echo in August 2023

Fully automatic public evaluation.


CEO echo in August 2023: 17% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 17% fewer CEO mentions than the average for recent months. Overall, 70% of CEO Echo was generated by online editorial content, while social media accounted for 30%. Overall, CEO Echo content activated its readers 59% less in August than previously.
Of the mentions of all DAX/MDAX CEOs, 47% took place in the context of financial news. By contrast, 53% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.

Footprint: Leonhard Birnbaum, E.ON CEO, dominates with 13% of total CEO echo

What share does a DAX/MDAX CEO have in the overall CEO footprint, whether voluntarily or involuntarily? The CEO footprint answers this question.
In August, E.ON received the most media attention. He had a Share of Voice of 13.0% and thus the largest footprint of all board members. In second and third place this month were Bjørn Gulden (Adidas) with 11.4% and Mathias Döpfner (Springer) with 5.4% share of all mentions. Birnbaum's echo was 86% not in the financial context and was thus more suitable than average for setting topics and content. 17% of the E.ON CEO's echo came from editorial media, 83% from social media. Content that mentioned Birnbaum generated 8 interactions per mention. This equates to strong reader activation (3rd among all CEOs). In sum, Leonhard B irnbaum's content mentions showed a strong coloration with a tonality that was more positive than negative. A corresponding image effect can be assumed.

Communication Excellence: Christian Kullmann is Evonik's best content editor

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in doing this with the Communication Excellence ranking.
In August, Christian Kullmann (Evonik) was ranked first. Before the paywall, 54% of his digital echo had a content context beyond business figures. His content showed 36 interactions per mention, which equates to very strong reader activation. In addition, the texts had a very strong tonality with more negative than positive colorations. As a result, the response to Evonik 's chief executive scored 2.6 points. Rice Powell (Fresenius Medical Care) follows in second and third place in Communication Excellence with 1.5 points and Arne Freundt (Puma) with 1.4 points.

Social Excellence: Arne Freundt (Puma) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the share of mentions in social media, the strength of reader activation as well as their emotional coloring.
Last month, Arne Freundt (Puma) topped the rankings with 1.3 points. Freundt 's response was 51% "social," his reader activation rather average with 5 reactions to a mention; the sentiment of his mentions was 92% positive. He was thus ahead of runner-up Dominik von Achten (Heidelberg Materials) with 1.2 points and Mathias Döpfner (Springer) in third place with 1.1 points.

Responsibility Excellence: Christian Kullmann (Evonik) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
In August, Christian Kullmann (Evonik) came in first place in the Responsibility ranking. Of the mentions of Evonik's CEO, 22% related to social responsibility issues. Here, his reading activity was 19, which corresponds to a very strong interaction level. The tonality was very strong, with similar amounts of positive and negative sentiment. Overall, Christian Kullmann's Responsibility Index thus scored 3.1 points. Dominik von Achten (Heidelberg Materials) followed in second place with 1.6 points, and Vincent Warnery (Beiersdorf) in third place with 1.3 points.

Investor Excellence: Bert Habets (Prosieben) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
As a top communicator for investors, the .companion key figure bot determined Prosieben in August: CEO Bert Habets scored the best with 2.5. 90% of his mentions were related to the financial environment. That's 4.1 times the average. His reader activation was strong at 8. The tone was very strong, with more negative sentiment than positive. He is followed in second and third place by Oliver Bäte (Allianz) with 2.0 and David Schneider (Zalando) with 1.9.

Source and method information:
Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO in the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on his or her performance in three equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) the proportion of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of business and financial content.
(3) Communication Excellence includes all mentions not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments).