Key figure bot: The CEO echo in July 2023

Fully automatic public evaluation.

CEO echo in July 2023: 56% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 56% fewer CEO mentions than on average in recent months. Overall, 78% of the CEO echo was generated by editorial online content, while social media accounted for 22%. Overall, the content of the CEO Echo activated its readers 58% less in July than previously.
47% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 53% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a very strong coloration, with more positive than negative tonality.

Footprint: Bjørn Gulden, Adidas CEO, dominates with 16% of the total CEO echo

How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
Adidas received the most media attention in July. It had a share of voice of 15.7% and therefore the largest footprint of all CEOs. Oliver Blume (Volkswagen) followed in second and third place this month with 9.4% and Martin Brudermüller (Basf) with 7.8% of all mentions. 41% of Gulden's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 78% of the Adidas CEO's echo came from editorial media and 22% from social media. Content that mentioned Gulden generated 2 interactions per mention. This corresponds to a weak reader activation (21st place of all CEOs). Overall, the content mentions of Bjørn Gulden showed a strong coloration with a tonality that was more positive than negative. A corresponding image effect can be assumed.

Communication Excellence: RWE sets the best content in editorial offices with Markus Krebber

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the ranking list for Communication Excellence.
Markus Krebber (RWE) was in first place in July. Before the paywall, 68% of his digital echo had a content context beyond business figures. His content showed 16 interactions per mention, which corresponds to very strong reader activation. In addition, the texts had a strong tonality with more negative than positive coloring. As a result, the response to the head of RWE scored 1.8 points. Daniel Grieder (Hugo Boss) followed in second and third place in the Communication Excellence category with 1.5 points and Roland Busch (Siemens) with 1.5 points.

Social Excellence: Carsten Knobel (Henkel) with the best social media response

"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Carsten Knobel (Henkel ) took first place in the ranking with 2.0 points. Knobel 's response was 36% "social", his reader activation was strong with 10 reactions to a mention; the sentiment of his mentions was 78% positive. This put him ahead of runner-up Ralph Dommermuth (United Internet) with 1.7 points and Matthias Zachert (Lanxess) in third place with 1.3 points.

Responsibility Excellence: Oliver Bäte (Allianz) with the best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In July, Oliver Bäte (Allianz) took first place in the responsibility ranking. 25% of the Allianz CEO's mentions related to social responsibility topics. His reading frequency here was 268, which corresponds to a very high level of interaction. The tonality was very strong, with more positive than negative sentiments. Overall, Oliver Bette's Responsibility Index scored 5.4 points. Vincent Warnery (Beiersdorf) followed in second place with 1.2 points and Dominik von Achten (Heidelberg Materials) in third place with 1.0 points.

Investor Excellence: Martin Brudermüller (Basf) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting accents in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In July, the .companion key figure bot identified Basf as the top communicator for investors: CEO Martin Brudermüller achieved the best score of 2.3. 83% of his mentions related to the financial environment. That is 2.7 times as many as the average. His reader activation was strong, at 8. The tone was very strong, with more positive than negative sentiment. He was followed in second and third place by Steffen Greubel (Metro Group) with 2.3 and Ralph Dommermuth (United Internet) with 2.1 points.

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