Key figure bot: The CEO echo in July 2023

Fully automatic public evaluation.

CEO echo in July 2023: 56% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 56% fewer CEO mentions than the average for recent months. Overall, 78% of CEO Echo was generated by online editorial content, while social media accounted for 22%. Overall, CEO Echo content activated its readers 58% less in July than previously.
Of the mentions of all DAX/MDAX CEOs, 47% took place in the context of financial news. By contrast, 53% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.

Footprint: Bjørn Gulden, Adidas CEO, dominates with 16% of total CEO echo

What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
In July, Adidas received the most media attention. It had a Share of Voice of 15.7% and thus the largest footprint of all board members. In second and third place this month were Oliver Blume (Volkswagen) with 9.4% and Martin Brudermüller (Basf) with 7.8% share of all mentions. Gulden's echo was 41% not in the financial context and was thus more suitable than average for setting topics and content. The Adidas CEO's echo came 78% from editorial media, 22% from social media. Content that mentioned Gulden generated 2 interactions per mention. This equates to weak reader activation (21st among all CEOs). In sum, Bjørn Gulden 's content mentions showed strong coloration with a tonality that was more positive than negative. A corresponding image effect can be assumed.

Communication Excellence: RWE sets content best in editorial departments with Markus Krebber

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in doing this with the Communication Excellence ranking.
In July, Markus Krebber (RWE) was ranked first. Before the paywall, 68% of his digital echo had a content context beyond business figures. His content showed 16 interactions per mention, which equates to very strong reader activation. In addition, the texts had a strong tonality with more negative than positive colorations. As a result, the response to RWE 's chief executive scored 1.8 points. Daniel Grieder (Hugo Boss) follows in second and third place in Communication Excellence with 1.5 points and Roland Busch (Siemens) with 1.5 points.

Social Excellence: Carsten Knobel (Henkel) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional coloring.
Last month, Carsten Knobel (Henkel) topped the rankings with a score of 2.0. Knobel 's response was 36% "social," his reader activation strong with 10 reactions to a mention; the sentiment of his mentions was 78% positive. He was thus ahead of runner-up Ralph Dommermuth (United Internet) with 1.7 points and Matthias Zachert (Lanxess) in third place with 1.3 points.

Responsibility Excellence: Oliver Bäte (Allianz) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
In July, Oliver Bäte (Allianz) saluted us from first place in the Responsibility ranking. 25% of the response from the Allianz CEO related to social responsibility topics. Here his reading activity was 268 which corresponds to a very strong interaction level. The tonality was very strong, with more positive than negative sentiments. Overall, Oliver Baethe's Responsibility Index thus scored 5.4 points. Vincent Warnery (Beiersdorf) followed in second place with 1.2 points, and Dominik von Achten (Heidelberg Materials) in third place with 1.0 points.

Investor Excellence: Martin Brudermüller (Basf) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
In July, the .companion key figure bot determined Basf as the top communicator for investors: CEO Martin Brudermüller scored the best with 2.3. 83% of his mentions were related to the financial environment. That's 2.7 times the average. His reader activation was strong at 8. The tone was very strong, with more positive sentiment than negative. He is followed in second and third place by Steffen Greubel (Metro Group) with 2.3 and Ralph Dommermuth (United Internet) with 2.1.

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