About the CEO Echo
.companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media response to all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall).
Analysis and interpretation of the data is handled by an in-house key figure bot, which processes the data monthly and generates this text fully automatically. The key figure bot also generates individual evaluations on request.
Order your individual evaluation here!
CEO echo in July 2020: 5% fewer mentions of DAX and MDAX managers
In July, the .companion metrics bot found 5% fewer CEO mentions than the average for recent months. Overall, 76% of CEO Echo was generated by online editorial content, while social media accounted for 24%. Overall, CEO Echo content activated its readers 55% less in July than previously.
Of the mentions of all DAX/MDAX CEOs, 56% took place in the context of financial news. In contrast, 44% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a rather average coloring, with a similar amount of positive and negative tonality.
Footprint: Dr. Markus Braun (Wirecard) dominates 22% of total CEO echo
What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In July, Dr. Markus Braun (Wirecard) received the most media attention. He had a share of voice of 22% and thus the largest footprint of all board members. In second and third place this month were Ola Källenius (Daimler) with 16% and Martin Zielke (Commerzbank) with 11% share of all mentions. Braun's echo was 58% not in the financial context and was thus more suitable than average for setting topics and content. 58% of the Wirecard CEO's echo came from editorial media, 42% from social media. Content that mentioned Braun generated 10 interactions per mention. This corresponds to strong reader activation (5th place among all CEOs). In total, the content mentions of Dr. Markus Braun showed a strong coloring with a tonality that was clearly more often negative than positive. A corresponding image effect can be assumed.
Communication Excellence: Allianz sets content best in editorial departments with Oliver Bäte
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.
Oliver Bäte (Allianz) was ranked first last month. Before the paywall, 63% of his digital echo had a content context beyond business figures. His content showed 2 interactions per mention, which corresponds to a rather average reader activation. Moreover, the texts had a strong tonality with significantly more positive than negative colorations. As a result, the response to Allianz's chief executive scored 3.6 points. In second and third place in Communication Excellence come Tim Höttges (Telekom) with 3.1 points and Kasper Rorsted (adidas) with 2.0 points.
Social Excellence: Ralf W. Dieter (Dürr) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.
Last month, Ralf W. Dieter (Dürr) leads the rankings with 2.0 points. Dieter 's response was 52% "social", his reader activation very weak with 0 reactions to a mention; the sentiment of his mentions was 60% positive. He was thus ahead of runner-up Stephan Sturm (Fresenius) with 1.9 points and Dr. Thomas Olemotz (Bechtle) in third place with 1.8 points.
Responsibility Excellence: Ralf W. Dieter (Dürr) with best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
Ralf W. Dieter (Dürr) saluted us from first place in last month's responsibility ranking. 31% of the Dürr CEO's response related to social responsibility topics. Here his reader activation was 0.0, which corresponds to a very weak interaction level. The tonality was very strong, with significantly more positive than negative sentiments. Overall, Dieter's Responsibility Index thus scored 2.4 points. Joe Kaeser (Siemens) followed in second place with 2.3 points, and Stephan Sturm (Fresenius) in third place with 2.1 points.
Investor Excellence: Dr. Frank Appel (DPDHL) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
As a top communicator for investors, the .companion metrics bot determined DPDHL in July: CEO Dr. Frank Appel scored the best with 5.2. 72% of his mentions were related to the financial environment, 1.1 times the average. His reader activation was very strong at 32.1, and the tone was weak, with similar amounts of positive and negative sentiment. He is followed in second and third place by Rice Powell (Fresenius Medical Care) with 4.1 and Stephan Sturm (Fresenius) with 2.3 points.