Key figure bot: The CEO echo in July 2021 - automatically interpreted

CEO Echo companion

About the CEO Echo

.companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media response to all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall).

Analysis and interpretation of the data is handled by an in-house key figure bot, which processes the data monthly and generates this text fully automatically. The key figure bot also generates individual evaluations on request.Order your individual evaluation about your company here!CEO-Echo in July 2021: 18% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 18% more CEO mentions than the average for recent months. Overall, 77% of CEO Echo was generated by online editorial content, while social media accounted for 23%. Overall, CEO Echo content activated its readers 88% more frequently in July than previously.
Of the mentions of all DAX/MDAX CEOs, 57% took place in the context of financial news. In contrast, 43% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.

Footprint: Herbert Diess (Volkswagen) dominates 30% of total CEO echo

What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.

In July, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 30% and thus the largest footprint of all board members. In second and third place this month were Ola Källenius (Daimler AG) with 15% and Rolf Eberhard Buch (Vonovia) with 6% share of all mentions. Diess' echo was 61% not in the financial context and was thus more suitable than average for setting topics and content. 67% of the Volkswagen CEO's echo came from editorial media, 33% from social media. Content that mentioned Diess generated 19 interactions per mention. This represents very strong reader activation (8th among all CEOs). In total, the content mentions of Herbert Diess showed a very strong coloring with a tonality that was more often positive than negative. A corresponding image effect can be assumed.

Communication Excellence: Henkel sets content best in editorial departments with Carsten Knobel

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.

Carsten Knobel (Henkel) was ranked first in July. Before the paywall, 81% of his digital echo had a content context beyond business figures. His content showed 401 interactions per mention, which corresponds to a very strong reader activation. In addition, the texts had a very strong tonality with more positive than negative colorations. As a result, the response to Henkel's chief executive scores 4.8 points. Dr. Mathias Döpfner (Springer) and Dr. Heinz Jörg Fuhrmann (Salzgitter ) were ranked second and third in Communication Excellence with 1.5 points and 1.1 points respectively.

Social Excellence: Rolf Martin Schmitz (RWE) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.

Last month, Rolf Martin Schmitz (RWE) leads the rankings with 3.3 points. Schmitz 's response was 97% "social", his reader activation rather average with 7 reactions to a mention; the sentiment of his mentions was 17% positive. He was thus well ahead of runner-up Dr. Mathias Döpfner (Springer) with 1.7 points and Roland Busch (Siemens) in third place with 1.3 points.

Responsibility Excellence: Oliver Zipse (BMW) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.

In July, Oliver Zipse (BMW) took first place in the responsibility ranking. The BMW CEO's response was 87% related to social responsibility topics. Here, his reader activation was 37, which corresponds to a very strong interaction level. The tone was very strong, with more negative sentiment than positive. Overall, Zipse's Responsibility Index thus scored 2.5 points. Herbert Diess (Volkswagen) followed in second place with 2.2 points, and Joe Kaeser (Siemens) in third place with 1.7 points.

Investor Excellence: Kasper Rorsted (Adidas) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence. In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

As the top communicator for investors, the .companion metrics bot determined Adidas in July: CEO Kasper Rorsted scored the best with 6.5. 94% of his mentions were related to the financial environment. That's 1.5 times the average. His reader activation was very strong, at 118.6, and the tone was very strong, with more negative sentiment than positive. He is followed in second and third place by Guillaume Faury (Airbus) with 1.2 and Michael Zahn (Deutsche Wohnen) with 1.1 points.

 

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Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.