The digital presence of DAX/MDAX managers - here the public ranking.
About the CEO Echo
The strategy and data consultancy .companion, which specializes in evaluating and organizing digital marketing, continuously examines the digital media response to all DAX and MDAX CEOs. Measurements are made using the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is publicly accessible worldwide on websites, in forums and in social media. The data is analyzed and interpreted by an in-house metrics bot, which generates texts and content fully automatically from key figures.
The CEO-Echo is published monthly and can be subscribed to free of charge with the companion newsletter Datafy here. Companies can have their own CEO included in the ranking and order a non-public evaluation for their own CEO Echo. Please contact us for this purpose.
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CEO footprint: Joe Kaeser (Siemens) with the largest share of total CEO echo
What share of the digital opinion market does a CEO or board chair occupy, voluntarily or involuntarily? The CEO footprint answers this question. It shows the share of a CEO in all mentions of DAX/MDAX managers.
In July, all group CEOs from the DAX and MDAX were mentioned 63% more frequently in the global digital media (global, English- and German-language) than in the previous month. Joe Kaeser (Siemens) enjoyed the greatest digital attention. His CEO footprint comprises 25% of all mentions of top managers. By comparison, the average footprint of a DAX/MDAX CEO is only two percent. Christian Sewing (Deutsche Bank) follows in second and third place with 14% and Herbert Diess (Volkswagen) with 13%. In July, mentions of Joe Kaeser were negatively colored, while the digital response to Christian Sewing tended to be neutral and to Herbert Diess.
Echo efficiency: Christian Sewing (Deutsche Bank) has the most efficient media echo in DAX/MDAX
How large is the CEO footprint in relation to the material possibilities that a company can use to position its own boss in the opinion market? Echo Efficiency provides the answer to this question. companion's metrics bot puts the digital mentions of corporate CEOs in relation to the size of the company.
According to this criterion, Christian Sewing (Deutsche Bank) is the top performer in July with 56 points. His media resonance was in the best proportion to the performance of his own company. Dr. Mathias Döpfner (Springer) follows in second place with 51 points, and Dr. Markus Braun (Wirecard) in third place with 40 points. Christian Sewing 's CEO echo was characterized by above-average mentions in digital media from editorial departments as well as strong reader activation. The proportion of editorial mentions was rather average for Dr. Mathias Döpfner and rather average for Dr. Markus Braun. The mentions of Dr. Mathias Döpfner generated rather average reader activation, those of Dr. Markus Braun very weak.
Social Excellence: Rolf Martin Schmitz (RWE) with the most effective social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders (influencers) outside the editorial offices or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and effectively as possible in social media. The Social Excellence Index expresses whether this is successful. The bot uses Talkwalker data to calculate how large the share of social media mentions is and how well they were able to prompt readers to respond.
In July, Rolf Martin Schmitz (RWE) had the best Social Excellence Index of all DAX/MDAX CEOs with 109 points. This put him ahead of Joe Kaeser (Siemens) with 100 points and Michael Zahn (Deutsche Wohnen) with 40 points. The response to Rolf Martin Schmitz was 45% "social," and his reader activation was very strong with 59 reactions to a mention. The echo on Joe Kaeser was 83% "social" with a very strong reader activation of 29, the echo on Michael Zahn took place 37% in social media and generated a very strong reader activation of 26 reactions per mention.
Image impact: CEO echo on Rice Powell (Fresenius Medical Care) has the strongest image impact
Our index for image impact shows how strongly a media echo can affect reputation. The index bot interprets how often positive or negative coloring terms appear in the environment of the CEO mention. The more frequently, the more likely a positive or negative impact on the reputation of the CEO and the company.
In July, mentions of Rice Powell (Fresenius Medical Care) have the greatest potential for image impact. 40% of his digital echo was explicitly opinion-forming and, on balance, positively colored. Stefan Oschmann (Merck) follows in second place with an impact potential of 39% emotionally colored mentions and a positive echo. Ralf W. Dieter from Dürr follows in 3rd place with 34% explicit opinion-forming mentions, which were positively colored in total.