Next Excellence Web-Circle on 25.11. - "Communicating with what attitude? Why BARMER provocatively promotes #inequality, how they do it, and what then happens in social."

If biological sex helps determine what symptoms we develop and how we are treated medically, then the logical conclusion is, "Equal treatment of women and men must stop." This gender message is provocative. Who dares to make it the focus of an attitude campaign on social media?

Head of marketing Maurizio Barucca and his campaign team at one of Germany's two largest health insurers are doing just that. Since October, they've been taking a remarkable ride on the social media razor's edge with #inequality. What communication risks did they take? With what precautions? And above all, with what results?

Excellence Forum invites you to an open discussion with the minds behind the campaign.

We look forward to a lively exchange - also about the experiences other companies have had with #attitudecommunication so far.