Social media managers with quantitative goals, watch out, here comes the price list for guaranteed success. It is a price list for social media manipulation. It's delivered by NATO. No kidding. What does NATO have to do with social media? Politics is made on the "net", politics is made with "the net" and "the net" influences politics. In democratically constituted societies, this [...]
Data Marathon - Excellence Symposium #53 on 22 and 23 June in Berlin at Axel Springer
Communication excellencies, off to Berlin for two exciting conference days! For the 53rd symposium, Germany's most important benchmarking circle for communication will meet this time in a landmark for the profound change in the media world, the new Axel Springer building in Berlin. Conference motto: "Data Marathon - How Data Benefits Communication and Communication Benefits Data". Two days of specialist programmes just for communicators from companies revolve [...]
Key Figure Bot: The CEO echo in March 2022 - automatically interpreted
Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in March 2022: 32% more mentions of DAX and MDAX managers. In March, the .companion metrics bot found 32% more CEO mentions than the average of the last months. Overall, 65% of the CEO echo was generated by editorial online content, while the social media share was 35%. Overall, CEO Echo content activated its readers in March by [...]
Goodbye, Google Analytics 3. Hello, agile reporting
On 16 March, Google announced the definitive end for Google Analytics 3, also known as "Universal Analytics". No matter how data nerds comment on this step and its many important details - for decision makers in marketing and communication it has serious consequences either way. They must IMMEDIATELY tackle 2 new projects: 1. the MIGRATION of the measurement tool 2. [...]
ExcellenceCircle #35 - Internal controversies - at what point does Corp Comm react? And if so: how?
#ExcellenceForum invites all communicators to the #WebCircle on 7 April, 15:00. For "the internal", the promotion of "Speak-up Culture" is the order of the day. Employees should be able to say what they think, to show what they stand for. But what happens when employees stir up controversy and flood the internal comment columns? What if the tone gets rough, political or [...]