Quite useful background info for #DigitalCommunicators and #KPILovers. You might have wondered why your organic reach in Twitter decayed over the last months. And maybe why your Twitter engagement rates exploded. Well, it looks like Twitter manipulated their algorithm. See below: aggregated averages of some 73 million organic twitter impressions within Excellence Forum, our #CorpComm benchmarking-circle. #datadriven #DigitalExcellence
#Strategy
How do you communicate "sustainability" sustainably? What Daimler users expect and how Excellence Forum will compare K. success in the "SDG Echo".
Speaker: Michael Heine, Managing Consultant .companion & Founder Excellence Forum
22 October 2020 - 3 pm
Part 1: Our user survey at Daimler reveals not only very clear requirements for the content of sustainability communication, but also an outstanding interest in "sustainability" among the company's own employees. A live survey of all participants shows whether it is the same in other companies. Part 2: The "SDG Echo" is a new measurement method that Excellence Forum uses to assess the success of sustainability communication [...]
KPI for strategy? - How can marketing communication make the specifications from the C-level measurable?
Speaker: Michael Heine, Managing Consultant .companion & Founder Excellence Forum
August 27, 2020 - 3 pm
Practice shows: Making strategy measurable is anything but day-to-day business in marketing and communications? Why is that so? How do you reconcile strategy and its operational implementation in the KPI and reporting environment? And what is the actual situation in practice? Valuable input for all those who want to standardize their "KPI chaos".
Thanks, NATO. Here current manipulation prices for "social" media
Social media managers with quantitative goals, watch out, here comes the price list for guaranteed success. It is a price list for social media manipulation. It's delivered by NATO. No kidding. What does NATO have to do with social media? "On the net" say this, the "net community" say that. How many times have each of us read such references in the press and [...]
Data Driven Strategy - Strategy Development Tips Part 1
Since 2005, we have continuously benchmarked and evaluated the digital excellence of the communications of dozens of large companies. We will soon be discussing the KPIs, results and methods for the fiftieth time at our conferences with only those responsible for content and marketing. That's all kinds of experience that we're happy to share in our "Data Driven Strategy" series. We wish you useful tips, stimulating [...]