CEO echo (DAX) for March 2023

CEO Echo in March 2023: 20% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 20% more CEO mentions than the average for recent months. Overall, 64% of CEO Echo was generated by online editorial content, while social media accounted for 36%. Overall, CEO Echo content activated its readers 7 times more frequently in March than previously.

57% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 43% had a context of content, which is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.

 

Footprint: Björn Gulden (Adidas) dominates 17% of total CEO echo

What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.

In March, Björn Gulden (Adidas) received the most media attention. He had a share of voice of 17% and thus the largest footprint of all board members. In second and third place this month are Oliver Blume (Volkswagen) with 14% and Oliver Zipse (BMW) with 9% share of all mentions.

Gulden's echo was 22% not in the financial context and thus below average for setting topics and content. 45% of the Adidas CEO's echo came from editorial media, 55% from social media.

Content that Gulden mentioned generated 27 interactions per mention. This represents very strong reader activation (7th among all CEOs).

In sum, Björn Gulden 's content mentions showed strong coloration with a tonality that was more often negative than positive.

A corresponding image effect can be assumed.

 

Communication Excellence: Kion puts the best content in editorial offices with Rob Smith

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.

Rob Smith (Kion) was ranked first in March. His digital echo had 42% content context beyond business numbers before the paywall. His content showed 17046 interactions per mention, which is very strong reader activation.

In addition, the texts had a weak tonality with more negative than positive colorations.

As a result, the response to the head of Kion scores 6.1 points.

Stefan Schulte (Fraport) and Sanjiv Lamba (Linde plc ) were ranked second and third in Communication Excellence with 1.1 points.

 

Social Excellence: Sanjiv Lamba (Linde plc) with the best social media echo

Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as often and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional impact.

Last month, Sanjiv Lamba (Linde plc) leads the rankings with 2.6 points.

The Linde plc CEO's response was 64% social, his reader activation rather average with 6 reactions to a mention; the tone of his mentions was 73% positive. He was thus ahead of runner-up Oliver Bäte (Allianz) with 2.2 points and Vincent Warnery (Beiersdorf) in third place with 1.3 points.

Responsibility Excellence: Roland Busch (Siemens) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.

In March, Roland Busch (Siemens) was ranked number one in the Responsibility ranking.

The Siemens CEO's response was 52% related to social responsibility issues.

Here, his reader activation was 63, which corresponds to a very strong interaction level. The tonality was very strong, with
significantly more positive than negative sentiments. Overall, Busch's Responsibility Index thus scored 4.2 points. Stefan Schulte (Fraport) followed in second place with 1.2 points, and Carsten Knobel (Henkel) in third place with 1.1 points.

 

Investor Excellence: Björn Gulden (Adidas) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

As the top communicator for investors, the .companion metrics bot determined Adidas in March: CEO Björn Gulden scored the best with 2.9. 78% of his mentions were related to the financial environment. That's 1.2 times the average. His reader activation was very strong, at 30.3. The tone was very strong, with

more negative than positive sentiment. He is followed in second and third place by Steffen Greubel (Metro) with 2.3 and Christian Sewing (Deutsche Bank) with 2.0 points.