CEO-Echo (DAX) für März 2023

CEO echo in March 2023: 20% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 20% more CEO mentions than on average in recent months. A total of 64% of the CEO echo was generated by online editorial content, with social media accounting for 36%. Overall, the content of the CEO echo activated its readers 7 times more frequently in March than before.

Of all DAX/MDAX CEOs, 57% were mentioned in the context of financial news. In contrast, 43% had a content context, which is better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a very strong coloration, with more positive than negative tonality.

 

Footprint: Björn Gulden (Adidas) dominates 17% of the total CEO echo

What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntary or involuntary? The CEO footprint answers this question.

In March, Björn Gulden (Adidas) received the most media attention. He had a share of voice of 17% and therefore the largest footprint of all board members. Oliver Blume (Volkswagen) followed in second and third place this month with 14% and Oliver Zipse (BMW) with 9% of all mentions.

22% of Gulden's echo did not take place in a financial context and was therefore less suitable than average for setting topics and content. 45% of the Adidas CEO's echo came from editorial media and 55% from social media.

Content mentioned by Gulden generated 27 interactions per mention. This corresponds to a very strong reader activation (7th place among all CEOs).

Overall, Björn Gulden 's mentions of content showed a strong coloration with a tonality that was more often negative than positive.

A corresponding image effect can be assumed.

 

Communication Excellence: Kion sets the best content in editorial offices with Rob Smith

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the Communication Excellence ranking.

Rob Smith (Kion) was in first place in March. Before the paywall, 42% of his digital echo had a content context beyond business figures. His content showed 17046 interactions per mention, which corresponds to very strong reader activation.

In addition, the texts had a weak tonality with more negative than positive coloring.

As a result, the response to the head of Kion scores 6.1 points.

Stefan Schulte (Fraport) with 1.1 points and Sanjiv Lamba (Linde plc) with 1.1 points follow in second and third place for Communication Excellence.

 

Social Excellence: Sanjiv Lamba (Linde plc) with the best social media response

Social is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.

Last month, Sanjiv Lamba (Linde plc ) took first place in the ranking with 2.6 points.

The response of the Linde plc CEO was 64% social, his reader activation was rather average with 6 reactions to a mention; the tonality of his mentions was 73% positive. This put him ahead of runner-up Oliver Bäte (Allianz) with 2.2 points and Vincent Warnery (Beiersdorf) in third place with 1.3 points.

Responsibility Excellence: Roland Busch (Siemens) with best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The KPI bot only interprets the mentions that took place in this topic context.

In March, Roland Busch (Siemens) was in first place in the Responsibility Ranking.

52% of the Siemens CEO's responses related to issues of social responsibility.

Here, his reader activation was 63, which corresponds to a very high level of interaction. The tonality was very pronounced, with
significantly more positive than negative sentiment. Overall, Busch's Responsibility Index scored 4.2 points. Stefan Schulte (Fraport) followed in second place with 1.2 points and Carsten Knobel (Henkel ) in third place with 1.1 points.

 

Investor Excellence: Björn Gulden (Adidas) mit bestem Finanz-Echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned how well and forms an index for investor communication.

In March, the .companion metrics bot identified Adidas as the top communicator for investors: CEO Björn Gulden achieved the best score of 2.9. 78% of his mentions related to the financial environment. That is 1.2 times as many as the average. His reader activation was very strong at 30.3. The tonality was very strong, with

more negative than positive sentiment. He is followed in second and third place by Steffen Greubel (Metro) with 2.3 points and Christian Sewing (Deutsche Bank) with 2.0 points.