About the CEO Echo
.companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media response to all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall).
Analysis and interpretation of the data is handled by an in-house key figure bot, which processes the data monthly and generates this text fully automatically. The key figure bot also generates individual evaluations on request.
Order your individual evaluation about your company here!CEO echo in June 2021: 33% fewer mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 33% fewer CEO mentions than the average for recent months. Overall, 73% of CEO Echo was generated by online editorial content, while social media accounted for 27%. Overall, CEO Echo content activated its readers 32% more frequently in June than previously.
49% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 51% had a context of content, which is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a strong coloration, with more positive than negative tone.
Footprint: Herbert Diess (Volkswagen) dominates 14% of total CEO echo
What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In June, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 14% and thus the largest footprint of all board members. In second and third place this month were Carsten Spohr (Lufthansa) with 10% and Oliver Zipse (BMW) with 8% share of all mentions. Diess' echo was 75% not in the financial context and was thus more suitable than average for setting topics and content. 69% of the Volkswagen CEO's echo came from editorial media, 31% from social media. Content that mentioned Diess generated 25 interactions per mention. This represents very strong reader activation (10th among all CEOs). In total, the content mentions of Herbert Diess showed a very strong coloring with a tonality that was more often positive than negative. A corresponding image effect can be assumed.
Communication Excellence: Springer sets content best in editorial departments with Dr. Mathias Döpfner
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.
In June, Dr. Mathias Döpfner (Springer) was ranked first. Before the paywall, 94% of his digital echo had a content context beyond business figures. His content showed 146 interactions per mention, which corresponds to a very strong reader activation. In addition, the texts had a rather average tone with more positive than negative colorations. As a result, the response to Springer's boss scored 4.0 points. In second and third place in Communication Excellence come Martina Merz (Thyssenkrupp) with 2.3 points and Ola Källenius (Daimler AG) with 1.5 points.
Social Excellence: Martina Merz (thyssenkrupp) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.
Last month, Martina Merz (Thyssenkrupp) leads the ranking with 2.4 points. The Thyssenkrupp CEO's response was 51% "social", her reader activation rather average with 6 reactions to a mention; the tone of her mentions was 59% positive. She was thus well ahead of runner-up Rolf Martin Schmitz (RWE) with 1.6 points and Dr. Mathias Döpfner (Springer) in third place with 1.5 points.
Responsibility Excellence: Reiner Winkler (MTU Aero Engines) with the best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
In June, Reiner Winkler (MTU Aero Engines) took first place in the responsibility ranking. The MTU Aero Engines CEO's response was 42% related to social responsibility issues. Here, his reader activation was 645, which represents a very strong interaction level. The tone was very strong, with more positive than negative sentiments. Overall, Winkler's Responsibility Index thus scored 6.0 points. Markus Steilemann (covestro) followed in second place with 1.6 points, and Ola Källenius (Daimler AG) in third place with 1.2 points.
Investor Excellence: Manfred Knof (Commerzbank) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence. In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
In June, the .companion metrics bot identified Commerzbank as the top communicator for investors: CEO Manfred Knof achieved the best score of 4.7. 92% of his mentions related to the financial environment. That's 1.6 times the average. His reader activation was very strong at 58.0, and the tone was rather average, with similar amounts of positive and negative sentiment. He is followed in second and third place by Martin Brudermüller (BASF) with 2.0 and Tim Höttges (Telekom) with 1.8 points.
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Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.