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CEO echo in April 2022: 11% more mentions of DAX and MDAX managers
In April, the .companion metrics bot found 11% more CEO mentions than on average in recent months. A total of 53% of the CEO echo was generated by online editorial content, while social media accounted for 47%. Overall, the content of the CEO echo activated its readers 27% less in April than previously.
43% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 57% had a content-related context, which is better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a very strong coloration, with a similar amount of positive and negative tonality.
Footprint: Martin Brudermüller (BASF) dominates 16% of the total CEO echo
What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntary or involuntary? The CEO footprint answers this question.
In April, Martin Brudermüller (BASF) received the most media attention. He had a share of voice of 16% and therefore the largest footprint of all board members. In second and third place this month were Herbert Diess (Volkswagen) with 15% and Christian Sewing (Deutsche Bank) with 10% of all mentions.
64% of Brudermüller' s echo did not take place in a financial context and was therefore on average suitable for setting topics and content. 44% of the BASF CEO's echo came from editorial media and 56% from social media.
Content mentioned by Brudermüller generated 75 interactions per mention. This corresponds to very strong reader activation (25th place among all CEOs).
Overall, Martin Brudermüller 's mentions of content were very strongly colored with a tone that was significantly more often negative than positive.
A corresponding image effect can be assumed.
Communication Excellence: Fraport's Stefan Schulte is the best at placing content in editorial offices
Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the Communication Excellence ranking.
Stefan Schulte (Fraport) was in first place last month. Before the paywall, 79% of his digital echo had a content context beyond business figures. His content showed 367 interactions per mention, which corresponds to very strong reader activation.
In addition, the texts had a very strong tonality with significantly more negative than positive coloring.
As a result, the response to the head of Fraport scored 2.6 points.
Dr. Mathias Döpfner (Springer) with 1.5 points and Belén Garijo (Merck ) with 1.5 points came second and third in the Communication Excellence category.
Social excellence: Herbert Diess (Volkswagen) with the best social media response
"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
In April, Herbert Diess (Volkswagen) leads the rankings with 2.6 points.
Herbert Diess ' response was 71% "social", his reader activation was strong with 10 reactions to one mention; the emotional coloring of his mentions was 41% positive. This put him well ahead of runner-up Björn Gulden (Puma) with 1.8 points and Oliver Zipse (BMW) in third place with 1.0 points.
Responsibility Excellence: Stefan Traeger (Jenoptik) with the best response on social responsibility
The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The KPI bot only interprets the mentions that took place in this topic context.
Last month, Stefan Traeger (Jenoptik) took first place in the responsibility ranking.
33% of the Jenoptik CEO's response related to issues of social responsibility.
Here, his reader activation was 1025, which corresponds to a very high level of interaction. The tonality was very pronounced, with
significantly more negative than positive sentiment. Overall, Traeger's Responsibility Index scored 2.9 points. Daniel Grieder (Hugo Boss) followed in second place with 1.8 points and Sanjiv Lamba (Linde plc ) in third place with 1.7 points.
Investor Excellence: Ralph Dommermuth (United Internet) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned how well and forms an index for investor communication.
In April, the .companion metrics bot identified United Internet as the top communicator for investors: CEO Ralph Dommermuth achieved the best score of 2.0. 69% of his mentions related to the financial environment. That is 1.1 times as many as the average. His reader activation was very strong and amounted to 686.5.
significantly more positive than negative sentiment. He is followed in second and third place by Stefan Traeger (Jenoptik) with 1.8 points and Sanjiv Lamba (Linde plc) with 1.6 points.
Source information:
Measurements are taken globally using the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, forums and social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion KPI bot.