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CEO echo in April 2022: 11% more mentions of DAX and MDAX managers
In April, the .companion metrics bot found 11% more CEO mentions than the average of recent months. Overall, 53% of the CEO Echo was generated by online editorial content, while the social media share was 47%. Overall, CEO Echo content activated its readers 27% less in April than previously.
43% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. By contrast, 57% had a content context that is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with similar amounts of positive and negative tone.
Footprint: Martin Brudermüller (BASF) dominates 16% of total CEO echo
What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In April, Martin Brudermüller (BASF) received the most media attention. He had a share of voice of 16% and thus the largest footprint of all board members. In second and third place this month are Herbert Diess (Volkswagen) with 15% and Christian Sewing (Deutsche Bank) with 10% share of all mentions.
Brudermüller's echo did not take place in the financial context in 64% of cases and was thus suitable for setting topics and content on average. 44% of the BASF CEO's echo came from editorial media, 56% from social media.
Content that mentioned Brudermüller generated 75 interactions per mention. This corresponds to very strong reader activation (25th place among all CEOs).
In total, the content-related mentions of Martin Brudermüller showed a very strong coloration with a tonality that was clearly more often negative than positive.
A corresponding image effect can be assumed.
Communication Excellence: Fraport sets content best in editorial departments with Stefan Schulte
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.
Stefan Schulte (Fraport) was ranked first last month. Before the paywall, 79% of his digital echo had a content context beyond business figures. His content showed 367 interactions per mention, which corresponds to a very strong reader activation.
In addition, the texts had a very strong tonality with clearly more negative than positive colorations.
As a result, the response to the head of Fraport scores 2.6 points.
Dr. Mathias Döpfner (Springer) was ranked second and third in Communication Excellence with 1.5 points, followed by Belén Garijo (Merck) with 1.5 points.
Social Excellence: Herbert Diess (Volkswagen) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.
In April, Herbert Diess (Volkswagen) leads the ranking with 2.6 points.
Herbert Diess ' response was 71% "social," his reader activation strong with 10 reactions to a mention; the emotional coloring of his mentions was 41% positive. He was thus well ahead of runner-up Björn Gulden (Puma) with 1.8 points and Oliver Zipse (BMW) in third place with 1.0 points.
Responsibility Excellence: Stefan Traeger (Jenoptik) with best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
Last month, Stefan Traeger (Jenoptik) came in first in the Responsibility ranking.
33% of the Jenoptik CEO's response related to social responsibility issues.
Here, his reader activation was 1025, which corresponds to a very strong interaction level. The tonality was strong, with
significantly more negative than positive sentiments. Overall, Traeger's Responsibility Index thus scored 2.9 points. Daniel Grieder (Hugo Boss) followed in second place with 1.8 points, and Sanjiv Lamba (Linde plc) in third place with 1.7 points.
Investor Excellence: Ralph Dommermuth (United Internet) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
As the top communicator for investors, the .companion metrics bot determined United Internet in April: CEO Ralph Dommermuth achieved the best score of 2.0. 69% of his mentions related to the financial environment. That's 1.1 times the average. His reader activation was very strong at 686.5. The tone was strong, with
significantly more positive than negative sentiment. He is followed in second and third place by Stefan Traeger (Jenoptik) with 1.8 and Sanjiv Lamba (Linde plc) with 1.6 points.
Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.