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CEO echo in February 2022: 17% more mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 17% more CEO mentions than the average for recent months. Overall, 65% of CEO Echo was generated by online editorial content, while social media accounted for 35%. Overall, CEO Echo content activated its readers 181% more frequently in February than before.
50% of mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 50% had a content context that was more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.
Footprint: Herbert Diess (Volkswagen) dominates 17% of total CEO echo
What share of the total CEO echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the CEO footprint.
In February, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 17% and thus the largest footprint of all board members. In second and third place this month are Dr. Mathias Döpfner (Springer) with 13% and Ola Källenius (Daimler AG) with 8% share of all mentions.
61% of Diess's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 57% of the Volkswagen CEO's echo came from editorial media, 43% from social media.
Content that mentioned Diess generated 42 interactions per mention. This corresponds to very strong reader activation (30th place among all CEOs).
Overall, Herbert Diess ' content mentions showed a very strong coloration with a tonality that was more often positive than negative.
A corresponding image effect can be assumed.
Communication Excellence: Airbus best sets content in editorial departments with Guillaume Faury
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our indicator bot shows which DAX/MDAX companies succeed in this with the ranking for Communication Excellence.
In February, Guillaume Faury (Airbus) was ranked first. His digital echo had 39% content context beyond business numbers before the paywall. His content showed 1052 interactions per mention, which corresponds to a very strong reader activation.
In addition, the texts had a strong tonality with more negative than positive colorations.
As a result, the response to the head of Airbus scores 4.1 points.
In second and third place on the Communication Excellence are Rolf Eberhard Buch (Vonovia) with 1.3 points and Christian Klein (SAP) with 1.2 points.
Social Excellence: Dr. Mathias Döpfner (Springer) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as often and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our indicator bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional impact.
Last month, Dr. Mathias Döpfner (Springer) leads the ranking with 2.9 points.
Döpfner 's response was 79% "social," his reader activation rather average with 7 reactions to a mention; the sentiment of his mentions was 20% positive. He was thus well ahead of runner-up Björn Gulden (Puma) with 1.8 points and Werner Baumann (Bayer) in third place with 1.4 points.
Responsibility Excellence: Carsten Spohr (Lufthansa) with best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the indicator bot interprets only the mentions that took place in this topic context.
In February, Carsten Spohr (Lufthansa) saluted us from first place in the responsibility ranking.
The Lufthansa CEO's response was 47% related to social responsibility issues.
Here, his reader activation was 5536, which corresponds to a very strong interaction level. The tonality was rather average, with clearly more negative
significantly more negative than positive sentiments. Overall, Spohr's Responsibility Index thus scored 5.9 points. Matthias Zachert (Lanxess) followed in second place with 1.2 points, and Nikolai Setzer (Continental) in third place with 1.2 points.
Investor Excellence: Stefan Traeger (Jenoptik) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the Indicator Bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
In February, the .companion metrics bot identified Jenoptik as the top communicator for investors: CEO Stefan Traeger achieved the best score of 2.3. 100% of his mentions related to the financial environment. That's 1.6 times the average. His reader activation was very strong, at 333.2. The tone was very strong, with
significantly more positive than negative sentiment. He is followed in second and third place by Ralf W. Dieter (Dürr) with 2.1 and Steve Angel (Linde plc) with 1.6 points.
Source information:
Measured globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.