Key figure bot: The CEO echo in January 2022 - automatically interpreted

CEO echo in January 2022: 52% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 52% fewer CEO mentions than the average for the last few months. Overall, 68% of the CEO echo was generated by editorial online content, while social media accounted for 32%. Overall, the content of the CEO Echo activated its readers 37% less in January than previously.

44% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 56% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a very strong coloration, with more positive than negative tonality.

Footprint: Herbert Diess (Volkswagen) dominates 25% of the total CEO echo

What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntarily or involuntarily? This question is answered by the CEO footprint.

In January, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 25% and therefore the largest footprint of all board members. In second and third place this month were Ola Källenius (Daimler AG) with 13% and Carsten Spohr (Lufthansa) with 12% of all mentions.

72% of Diess' echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 51% of the Volkswagen CEO's echo came from editorial media and 49% from social media.

Content that mentioned Diess generated 32 interactions per mention. This corresponds to very strong reader activation (20th place of all CEOs).

Overall, the content of Herbert Diess ' mentions showed a strong coloration with a tonality that was more often positive than negative.

A corresponding image effect can be assumed.

Communication Excellence: Springer sets the best content in editorial offices with Dr. Mathias Döpfner

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key figure bot shows which DAX/MDAX companies succeed in this with the ranking for Communication Excellence.

Dr. Mathias Döpfner (Springer) was in first place in January. Before the paywall, 86% of his digital echo had a content context beyond business figures. His content showed 78 interactions per mention, which corresponds to very strong reader activation.

In addition, the texts had a very strong tonality with more positive than negative coloring.

As a result, the response to Springer's boss scored 2.3 points.

In second and third place in the Communication Excellence follow Björn Gulden (Puma) with 2.0 points and Guillaume Faury (Airbus) with 1.7 points.

Social excellence: Oliver Zipse (BMW) with the best social media response

"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and resoundingly as possible on social media. Whether this is possible is answered by the Social Excellence Index. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.

Last month, Oliver Zipse (BMW) took first place in the ranking with 2.9 points.

The BMW CEO's response was 41% "social", his reader activation was rather average with 7 reactions to a mention; the tonality of his mentions was 19% positive. This put him well ahead of second-placed Tim Höttges (Telekom) with 1.8 points and Steve Angel (Linde plc) in third place with 1.8 points.

Responsibility Excellence: Ola Källenius (Daimler AG) mit bester Resonanz zu gesellschaftlicher Verantwortung

The .companion metrics bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index. For him, the key figure bot only interprets the mentions that took place in this topic context.

From 1st place in the Responsibility Ranking in January Ola Källenius (Daimler AG).

20% of the Daimler AG CEO's response related to issues of social responsibility.

Here, his reader activation was 139, which corresponds to a very high level of interaction. The tonality was very pronounced, with
significantly more positive than negative sentiment. Overall, the Källenius' Responsibility Index so 2.4 points. In 2nd place Oliver Zipse (BMW) with 1.8 points, in 3rd place Nikolai Setzer (Continental) with 1.5 points.

Investor Excellence: Joachim Wenning (Munich Re) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned how well and forms an index for investor communication.

In January, the .companion metrics bot identified Munich Re as the top communicator for investors: CEO Joachim Wenning achieved the best score of 2.8. 79% of his mentions related to the financial environment. That is 1.4 times as many as the average. His reader activation was very strong at 699.1. The tonality was very strong, with

significantly more negative than positive sentiment. He is followed in second and third place by Theodor Weimer (Deutsche Börse) with 2.1 points and Gordon Riske (Kion) with 1.5 points.

Source information: Measurements are taken globally with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, forums and social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion KPI bot.