Key figure bot: The CEO echo in July 2022 - automatically interpreted

CEO Echo companion

Fully automatic public evaluation. Individual evaluation: contact@companion.de

CEO echo in July 2022: 27% more mentions of DAX and MDAX managers

In July, the .companion metrics bot found 27% more CEO mentions than the average of recent months. Overall, 53% of CEO Echo was generated by online editorial content, while social media accounted for 47%. Overall, CEO Echo content activated its readers 82% less in July than previously.

Of the mentions of all DAX/MDAX CEOs, 32% took place in the context of financial news. In contrast, 68% had a content context that was more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with similar amounts of positive and negative tone.

Footprint: Herbert Diess (Volkswagen) dominates 60% of total CEO echo

What share of the total CEO Echo does a DAX/MDAX boss have, whether voluntarily or involuntarily? This question is answered by the CEO footprint.

In July, Herbert Diess (Volkswagen) received the most media attention. He had a Share of Voice of 60% and thus the largest footprint of all board members. In second and third place this month are Guillaume Faury (Airbus) with 5% and Björn Gulden (Puma) with 4% share of all mentions.

73% of Diess's echo did not take place in a financial context and was thus suitable for setting topics and content on average. 38% of the Volkswagen CEO's echo came from editorial media, 62% from social media.

Content that mentioned Diess generated 34 interactions per mention. This corresponds to very strong reader activation (28th place among all CEOs).

In sum, Herbert Diess ' mentions of content showed a very strong colouration with a tonality that was more often negative than positive.

A corresponding image effect can be assumed.

Communication Excellence: Vonovia sets best content in editorial offices with Rolf Eberhard Buch

Good media work aims to set themes and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key figure bot shows which DAX/MDAX companies succeed in doing this with the ranking list for the Communication Excellence.

Last month, Rolf Eberhard Buch (Vonovia) was ranked first. Before the paywall, 68% of his digital echo had a content context beyond business figures. His content showed 276 interactions per mention, which corresponds to a very strong reader activation.

In addition, the texts had a strong tonality with significantly more negative than positive colorations.

As a result, the response to Vonovia's chief executive scores 2.1 points.

In second and third place in the Communication Excellence follow Björn Gulden (Puma) with 1.8 points and Manfred Knof (Commerzbank) with 1.7 points.

Social Excellence: Werner Baumann (Bayer) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial offices (influencers) or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned as often and as effectively as possible in social media. Whether this is successful is answered by the Social Excellence Index. Our metrics bot interprets the share of mentions in social media, the strength of reader activation as well as its emotional colouring.

Last month, Werner Baumann (Bayer) leads the ranking with 1.5 points.

Baumann 's response was 86% "social", his reader activation weak with 2 reactions to a mention; the sentiment of his mentions was 42% positive. He was thus ahead of runner-up Kasper Rorsted (Adidas) with 1.2 points and Herbert Diess (Volkswagen) in third place with 1.1 points.

Responsibility Excellence: Gunnar Groebler (Salzgitter) mit bester Resonanz zu gesellschaftlicher Verantwortung

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e. e.g. in the context of social responsibility or climate and environmental protection. How well this has been achieved is shown by our Responsibility Index. For him, the ratio bot only interprets the mentions that took place in this topic context.

From first place in the responsibility ranking last month greets Gunnar Groebler (Salzgitter).

The Salzgitter CEO's response was 100% related to issues of social responsibility.

Here, his reader activation was 161, which corresponds to a very strong interaction level. The tonality was strong, with
significantly more positive than negative sentiment. Overall, the Groeblers Responsibility Index so 2.3 points. In second place follows Manfred Knof (Commerzbank) with 2.0 points, in third place Oliver Zipse (BMW) with 1.7 points.

Investor Excellence: Stefan Dräger (Drägerwerk) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the Indicator Bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

In July, the .companion metrics bot identified Drägerwerk as the top communicator for investors: CEO Stefan Dräger achieved the best score of 1.6. 98% of his mentions related to the financial environment. That's 1.7 times the average. His reader activation was very strong at 184.0. The tone was strong, with

significantly more positive than negative sentiment. He is followed in second and third place by Markus Steilemann (covestro) with 1.6 and Gunnar Groebler (Salzgitter) with 1.4 points.

Source information: Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analysed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.